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Havas Media Group appoints Mike Bregman as Chief Data Officer for North America

25-05-2021 | 13:28:38
Bregman joins HMG after other recent leadership appointments across North America with Meghan Grant, recently named Chief Strategy Officer, and Amy Ginsberg, as the Chief Investment Officer.

Clear Channel Europe and Broadsign extend partnership to transform the DOOH sales experience

25-05-2021 | 08:48:12
The collaboration aligns with CCE's strategic plans to optimize media selling and buying across its global network of inventory using technology.

[eMarketer] Striking a balance between crypto trading and environmental conservation

21-05-2021 | 14:59:00
However as crypto trading is mainstreamed, there are concerns about their carbon footprint and the environmental implications.

[eMarketer] US telecoms dump media businesses for 5G

19-05-2021 | 14:56:43
In what points to the next frontier for competition and battle for customers, US telecoms are pivoting from traditional media business to investment in expanding their 5G network foothold.

Digital media landscape becoming a multiverse phenomenon, Mindshare research

19-05-2021 | 08:10:25
Streaming services are entering more niche markets. Consumers can choose to stick to mainstream platforms like Netflix, Hulu and Amazon and the breadth they offer or they can go deep in services like Screambox and Shudder.

Oracle launches world’s first ad measurement tech for 3D in-game environments

18-05-2021 | 16:01:54
To help marketers better understand advertising performance in video games, Oracle has announced the world’s first ad measurement technology for 3D in-game environments.

[eMarketer] China’s strategy to dominate the next generation of internet

14-05-2021 | 16:52:35
As internet technologies evolve and global superpowers compete to exert dominance in that space, there have been spirited efforts and investments to achieve that goal.

Havas partners with Wellcom Worldwide to launch integrated content studios

14-05-2021 | 13:39:00
The partnership will see the creation of a micro-network of integrated content studios, first in London, New York, Chicago and Kuala Lumpur, followed by further studios across Europe, Australia, China, India, Latin America and the West Coast of the US.

VICE FAST channel premiers on Roku platform

13-05-2021 | 14:34:00
The channel will feature informative and entertaining premium series and documentaries covering culture, entertainment, food, tech, sports and news from across VICE Media Group.

Outbrain unveils QualityRating to enhance personalized feed experiences on the open web

12-05-2021 | 16:19:57
QualityRating will factor into Outbrain’s existing algorithm to enhance the personalized feed experiences that inspire the discovery of content.

[eMarketer] Tiktok to overtake Instragram and Snapchat as platform of choice among US Gen Zers

11-05-2021 | 15:00:00
Social media platform has TikTok been on an upward trajectory in terms of user base having recorded phenomenal growth in 2019 and 2020.

UN launches hunt for startups and enterprises changing the face of food systems

10-05-2021 | 12:59:00
The UN Food Systems Summit has announced a competition to identify the best small and medium-sized enterprises (SMEs) from across the world who are transforming food systems for a better tomorrow.

[eMarketer] The rise and rise of contactless payments

07-05-2021 | 14:13:41
Covid-19 pandemic has not only shifted consumers’ shopping behaviours but also altered their modes of payment for goods and services.

Dept and Tribe Company transform The Eurovision Village into a 3D virtual world

07-05-2021 | 12:14:20
The custom-made 3D world will bring tens of thousands of visitors, who would normally have traveled to Rotterdam for the contest, a unique, virtual experience.

WPP and Microsoft launch cloud platform to boost creative content production

06-05-2021 | 15:16:08
Cloud Studio is the advertising industry’s first bespoke platform for virtual production that arms creatives with the technology to collaborate and create impactful work for clients.

Marketing automation company Marvia opens North American headquarters in Portland, Oregon

04-05-2021 | 13:51:37
Marvia, the software-as-a-service(SaaS) platform that specializes in solutions for local marketing automation is one of the fastest-growing Dutch MarTech players.

Markerters embrace new content production plans amid COVID-19, Dentsu report

04-05-2021 | 13:39:37
 To inform the report, Dentsu conducted a survey across 200 marketing decision-makers in the UK and US to understand the current Marketing climate and how the pandemic had contributed to its changes.

[Marketing Week] Bob Koigi: Tapping technology to bolster efficiency

03-05-2021 | 13:15:00
The role of technology across various industries from media, advertising and marketing remains pivotal as companies increasingly invest in digital campaigns, online solutions and partnerships.

[Vacancy] MeMo² is looking for a (PowerBI) Data Engineer

03-05-2021 | 10:27:00
MeMo² is directly looking for a (PowerBI) Data Engineer

[Vacancy] Logitech is looking for a Global Account Manager BENELUX

03-05-2021 | 10:06:00
Logitech is directly looking for a Global Account Manager BENELUX 

Publicis Sapient, Epilson and Adobe partner to personalize customers’ experience

30-04-2021 | 16:02:00
Epsilon and Publicis Sapient are expanding Publicis Groupe’s their relationship with Adobe to help enterprise brands deliver one-to-one personalization at scale.


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