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The newest Coca Cola Trademark innovation was crafted for consumers with both adventurous palates and a fondness for tradition.

The 'Wanta Fanta' campaign cleverly reimagines the classic Fanta slogan, leveraging a modern rendition of the iconic jingle to connect with young Aussies’ pursuit of work-life balance.

From classic staples like Coca Cola, Sprite and Fanta, to throwbacks like TaB and New Coke, and family favorites like Simply and Honest Kids, the film shows how the company’s products have provided a timeless source of refreshment and familiarity over the last 50 years.

This evolution is informed by learnings gathered through decades of work in sustainability, periodic assessment of progress and identified challenges.

Sprite is bringing back its beloved seasonal staple this year with a creative holiday campaign that’s sure to be slam dunk with longstanding fans and newcomers alike.

Ten global beverage companies have joined forces under a new industry-wide consortium, called REfresh Alliance, which is designed to help accelerate renewable energy adoption across the industry’s supply chain.

The campaign promotes the release of Warner Bros. Discovery's new comedic film Beetlejuice Beetlejuice, where the ads are created on-site with the help of artificial intelligence.

The brand recently unveiled an emotive, unifying campaign showcasing the power of sport to embrace our differences and foster cross-cultural connection as athletes and fans gear up for Paris 2024.

The campaign, which features a diverse group of Team USA and Team Canada athletes with their sights set on Paris, builds off the global theme from the company for Paris 2024, “Celebrate Everyday Greatness.”

The Outdoor Lions, celebrating creativity experienced out of home, received 2053 entries, and 57 Lions were awarded: 10 Gold, 18 Silver and 27 Bronze.

Kantar, the global marketing insights and consulting company, has revealed the world’s most chosen brands and lays out a comprehensive view of how shopper behaviour evolved around the world in 2023.

Ahead of celebrating Africa Day, Coca-Cola is dropping its newest Coca-Cola Creation, Coca-Cola Wozzaah, a symphony of flavors inspired by the beating heart of African culture.

The two organizations’ shared mission to further support change and diversity in the film industry brought them together.

The water brand, which has hydrated and refreshed North American consumers since 1999, is unveiling an eye-catching visual identity system (VIS) across all packaging and communications.

Starring in the new creative are NBA Star Anthony Edwards, who previously partnered with Sprite in 2022, and Sha'Carri Richardson, the world's fastest woman and Sprite's first female athlete partner.

Building on The Coca‑Cola Company’s nearly 100 years of partnership with the Olympic Games, the campaign kicks off with a new creative campaign featuring U.S. Olympic hopeful Simone Biles and other athletes competing in Paris 2024.

The collaboration will be supported by an immersive, multifaceted campaign anchored by a new commercial, as well as digital character collectibles, out-of-home content and exclusive merch on CokeStore.com.

The Minute Maid Zero Sugar campaign was delivered by Studio X, the execution arm of WPP Open X, and supported by X&O, Essence Mediacom, United Talent Agency, Zeno Group and Ogilvy.

Coca Cola K-WAVE Zero Sugar infuses the iconic taste of Coca Cola with a refreshing burst of fruity-flavored K-Pop magic, and aims to connect devoted fans and iconic artists alike. 

The limited-edition offering combines a timeless Coke taste infused with a salty splash of minerals for taste and a sweet pinch of peach, drawing inspiration from the tears of joy brought on by small, everyday acts of kindness.