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WPP’s FGS Global acquires Longview acquires Canadian communications advisory firm Longview
The acquisition further strengthens FGS Global’s well-established capability and expertise in strategic advisory and communications, helping clients to navigate reputational challenges.
WPP appoints Jane Geraghty as Chief Client Officer
Jane is currently CEO of Landor & Fitch, WPP’s specialist brand and design consultancy, and will remain a board member of Landor & Fitch as Executive Chairman.
WPP and Sprinklr partner to bring AI-powered customer experience to global brands
Together, WPP and Sprinklr will create integrated AI solutions to help global clients offer more personalised and consistent experiences to customers through Sprinklr’s customer experience management platform (Unified-CXM).
WPP appoints Lindsay Pattison as Global Chief People Officer
WPP has announced the appointment of Lindsay Pattison as Global Chief People Officer, with responsibility for the company’s people strategy and operations.
WPP launches the Creative Capital Index to measure the value of creativity
WPP has launched the WPP Creative Capital Index, a unique index enabling brands to assess the value of creativity to deliver tangible growth.
WPP merrges Wunderman Thompson and VMLY&R to form creative company VML
WPP has announced a major evolution in its offering to clients with the merger of Wunderman Thompson and VMLY&R. The combined entity will be known as VML and will be the industry’s largest creative company.
GroupM elevates Karin Ross to lead three DACH markets
As GroupM CEO DACH, Ross will provide strategic leadership to GroupM in the three countries and will also continue to manage operations in the important market in her role as GroupM CEO Germany. Andreas Vretscha, CEO GroupM Switzerland and Austria, will report to her.
WPP and Optimizely partner to bring informed digital experiences to brands and consumers
WPP has announced the launch of a global strategic partnership with Optimizely, one of the industry’s leading digital experience (DXP) platform providers.
WPP and Spotify partner to offer clients innovative ad products
As part of the partnership, Spotify will become the first digital audio platform to be integrated directly into WPP’s products and solutions.
WPP opens new creative powerhouse in Manchester
WPP has opened a creative powerhouse in the North of England with its new Manchester Campus, signalling its ambition to invest in the city and grow its business outside London.
GroupM elevates Izabela Albrychiewicz to lead 10 CEE markets
Effective immediately Albrychiewicz assumes the newly created position after four years as GroupM Poland CEO and a total career of 24+ years within the WPP network.
WPP and NVIDIA to build generative AI-enabled content engine for digital advertising
NVIDIA and WPP have announced they are developing a content engine that harnesses NVIDIA Omniverse™ and AI to enable creative teams to produce high-quality commercial content faster, more efficiently and at scale while staying fully aligned with a client’s brand.
World’s 25 largest agency companies and the state of the agency market
WPP, Accenture Accenture’s Song and Publicis Groupe are among the top 25 global agency companies by revenue according to the Ad Age Agency Report 2023.
WPP acquires Sonic Branding Agency amp, expanding generative AI offering
amp will join WPP brand and design consultancy, Landor & Fitch, adding to the agency’s expertise in delivering immersive brand identities that transform customer and employee experiences and set brands apart in a competitive marketplace.
WPP welcomes KKR as strategic partner in FGS Global
WPP has announced that global investment firm KKR has made a growth investment in FGS Global, the strategic advisory and communications consultancy in which WPP is a majority shareholder.
WPP and Braze partner to deliver innovative customer experiences at scale
The partnership will focus on joint integrations and solution development aimed at helping brands leverage their first party data to create personalised engagement.
WPP joins Media Freedom Cohort to support independent journalism
WPP, supported by its media investment arm GroupM, today announced it has joined the Media Freedom Cohort, established during President Biden’s 2021 Summit for Democracy to advocate for free and independent media worldwide.
WPP acquires data driven influencer marketing agency Goat
Goat drives authentic brand engagement while integrating targeted paid media to reach the right audience and achieve industry-leading results.
WPP partners with KDDI in Japan to enhance Web3 digital content capabilities
The partnership will support Japan’s digital creators by fusing WPP’s scale and digital creative expertise with KDDI’s Web3 expertise, as well as its relationships with IP and content creators.
GroupM unveils back to news initiative to drive investment in responsible journalism
The Back to News Initiative is underpinned by Internews’ Ads for News initiative that helps brands and agencies reach engaged news audiences on more than 10,000 trusted local news websites from more than 50 countries.
WPP partners with Stripe to expand commerce and payments solutions for brands
With this announcement WPP is now a Consulting Partner within the Stripe Partner Ecosystem (SPE), a program which provides a comprehensive package of resources and access to industry-leading consulting firms.
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