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World’s 25 largest agency companies and the state of the agency market
WPP, Accenture Accenture’s Song and Publicis Groupe are among the top 25 global agency companies by revenue according to the Ad Age Agency Report 2023.
WPP acquires Sonic Branding Agency amp, expanding generative AI offering
amp will join WPP brand and design consultancy, Landor & Fitch, adding to the agency’s expertise in delivering immersive brand identities that transform customer and employee experiences and set brands apart in a competitive marketplace.
WPP welcomes KKR as strategic partner in FGS Global
WPP has announced that global investment firm KKR has made a growth investment in FGS Global, the strategic advisory and communications consultancy in which WPP is a majority shareholder.
WPP and Braze partner to deliver innovative customer experiences at scale
The partnership will focus on joint integrations and solution development aimed at helping brands leverage their first party data to create personalised engagement.
WPP joins Media Freedom Cohort to support independent journalism
WPP, supported by its media investment arm GroupM, today announced it has joined the Media Freedom Cohort, established during President Biden’s 2021 Summit for Democracy to advocate for free and independent media worldwide.
WPP acquires data driven influencer marketing agency Goat
Goat drives authentic brand engagement while integrating targeted paid media to reach the right audience and achieve industry-leading results.
WPP partners with KDDI in Japan to enhance Web3 digital content capabilities
The partnership will support Japan’s digital creators by fusing WPP’s scale and digital creative expertise with KDDI’s Web3 expertise, as well as its relationships with IP and content creators.
GroupM unveils back to news initiative to drive investment in responsible journalism
The Back to News Initiative is underpinned by Internews’ Ads for News initiative that helps brands and agencies reach engaged news audiences on more than 10,000 trusted local news websites from more than 50 countries.
WPP partners with Stripe to expand commerce and payments solutions for brands
With this announcement WPP is now a Consulting Partner within the Stripe Partner Ecosystem (SPE), a program which provides a comprehensive package of resources and access to industry-leading consulting firms.
WPP set to unveil Guangzhou Campus
WPP, the creative transformation company, will this month officially open its new Guangzhou Campus – a creative hub that brings together over 500 people across multiple WPP agencies.
WPP acquires tech agency Fēnom Digital
WPP has announced the acquisition of Fēnom Digital, one of the fastest growing digital transformation agencies in North America.
WPP acquires Canadian commerce agency Diff
With direct-to-consumer commerce sales in the United States forecast to grow to almost $213 billion by 2023, more brands are adopting D2C models as part of a multichannel approach.
WPP unveils new global insights study on LGBTQ+ marketing and its future
The study surveyed 7,500 LGBTQ+ and non-LGBTQ+ people in the United States, United Kingdom, and Canada to better understand their perceptions and experiences of viewing LGBTQ+ identities in media and advertising.
GroupM unveils coalition for media decarbonization
GroupM, WPP’s media investment group, has announced the creation of a client coalition that unites nearly 20 leading advertisers — collectively representing $10B in global advertising investment — with a shared commitment to accelerate the decarbonization of the world’s media supply chain.
WPP study reveals how brands can unlock £16.7 trillion spending power of minority ethnic consumers
WPP has published The Consumer Equality Equation, the most comprehensive study into the relationship between ethnicity, the consumer experience in the UK and potential business growth opportunities.
WPP announces its first Campus in Brazil
The WPP Campus in São Paulo is designed to meet the evolving needs of hybrid working and will enable greater innovation, creativity and collaboration between agencies, clients and partners.
FM Schmidt appointed President of WPP in Germany
In leading WPP’s third largest market, FM will be instrumental in shaping the company’s business in Germany, supporting agency leadership teams and promoting a strong WPP culture
WPP debuts its new Toronto Campus
WPP has announced the opening of its new Toronto Campus, a creative hub bringing together 2,000 people across multiple WPP agencies.
WPP acquires remaining stake in MediaCom Communications India
The initial agreement between WPP and Mr Sam Balsara and his family dated back to 2008. It contributed to the rapid growth that MediaCom experienced in India, making it today one of India’s most respected agencies.
WPP appoints Juan Pedro Moreno as President of its Spanish business
WPP has announced that Juan Pedro Moreno has been appointed President of WPP’s business in Spain.
WPP partners with The One Club for Creativity to bring the ONE School initiative for Black creatives to the UK
ONE School launched in the US in 2020 as a free alternative to ad schools to provide new career opportunities for creative Black individuals and make agency and brand creative departments more diverse.
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