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Mastercard has appointed WPP Media as its global media agency, responsible for media strategy, planning, and buying across more than 70 international markets.

The partnership aims to strengthen campaign planning and performance tracking by embedding Nielsen’s insights within WPP’s Open Media Studio (OMS).

The first half of 2025 has been a tale of two halves for the global advertising, marketing and communications industry, as major holding groups reported sharply contrasting financial results.

Cindy has extensive experience as a leader in the technology, telecommunications, media, entertainment and creative industries gained at world-leading brands.

For the second quarter alone, the anticipated decline is deeper, in the range of -5.5% to -6.0%, a result that WPP acknowledged falls below expectations, even when accounting for one-off factors

 In addition, WPP’s Mindshare received the joint highest points tally in Media Network of the Year and Ogilvy and VML placed in the top four for Creative Network of the Year.

This collaboration gives WPP teams early access to TikTok’s cutting-edge innovations, empowering clients to connect with TikTok’s massive audience through dynamic and engaging content.

After more than 30 years with the Company, including seven as CEO, Mark has decided that the time is right for him to hand over to a new leader and the search for a successor is underway.

This isn't just a rebrand, it's a strategic reset. WPP is betting on artificial intelligence not just to optimize workflows, but to reimagine what a media company should be in the 21st century.

WPP Media is seamlessly connected with WPP’s wider global agency networks and capabilities through WPP Open – WPP’s AI-enabled marketing system.

The partnership will further enhance WPP's ability to deliver cutting-edge, AI-driven content solutions to its clients across various entertainment channels such as streaming platforms, interactive experiences and immersive storytelling, and it reinforces WPP’s commitment to remaining at the forefront of technological advancements in the creative industries.

The Visible Start programme equips participants with the skills and confidence needed to relaunch their careers in today’s fast-moving landscape, and this year expands its reach across all of WPP in the UK, tapping into multiple skillsets across disciplines.

The campaign builds upon the impactful “The Most Beautiful Sound,” campaign, which captured the sound of cancer cells being destroyed for the first time ever, offering an inspiring symbol of hope and progress in the fight against this disease.

The new partnership brings together UMG’s unparalleled family of artists and labels, and its global data and insights team, with WPP’s creative scale and extensive client network, giving brands new opportunities to connect with audiences through music.

This week, Omnicom and The Interpublic Group of Companies, Inc. (IPG) have announced a merger, forming the largest advertising and marketing outfit in the world.

The specialist capability hub, which is accessible to all WPP agency teams around the world, will be headquartered in India.

In addition to his deep understanding of the Canadian media landscape, Kevin is recognized for his commitment to fostering a collaborative and inclusive work environment.

As part of the move, T&Pm is placing WPP’s AI-powered marketing operating system, WPP Open, at the core of its innovative marketing models, to drive further growth through cutting-edge solutions for clients.

WPP has announced a further investment in India, its fifth largest market, as it opens a new state-of-the-art campus in Chennai.

The $1.9 billion contract for Marine Corps Recruiting Command duties will be annualized over a 10- year period, comprised of two 5-year periods.

WPP has announced that 30 years after founding AKQA, Ajaz Ahmed has resigned as CEO of AKQA Group.