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Heineken has hacked music events across the world to deliver a hidden message, encouraging people to minimise phone use on the dance floor and to be more present during memorable moments.

On International Beer Day, Heineken has created an emotive ad with an unexpected message: that you can forget about the beer; instead, the brewer wants you to focus on having a good time together.

At the 71st edition of the Cannes Lions International Festival of Creativity, the following Lions were announced at the penultimate Awards Show.

The wider global campaign showcases Heineken’s five core brewing principles to consumers, which are the secret behind the beer’s reliable high-quality, perfectly balanced taste – no matter where you are in the world.