The Many Australia launches debut campaign for Movember and Gillette
The Many Australia has unveiled its first campaign, teaming up with Movember, Gillette, and Australian cricket captain Pat Cummins to inspire participation in this year’s men’s health movement. The film takes a playful, cinematic approach to the question: Which Mo should you grow?
Created by The Many Australia in collaboration with Justin Drape through Creativity & Commerce and produced by Wellcom, the spot shows Cummins confronting multiple versions of himself in the mirror, each representing a legendary cricket moustache — from Merv Hughes’ handlebar and David Boon’s bushy Mo to Travis Head’s modern flair.
Bringing sport, humour, and men’s health together
Damien Eley, founding partner, The Many Australia: “There’s no more participatory brand than Movember. Our collective role was simply to set the stage for Movember – a global men’s health movement, Gillette – a global mega brand with unrivalled product performance, and Pat Cummins – an epic sporting and cultural figure; to come together in a way that feels both entertaining and meaningful. It’s been a real privilege for this to be The Many Australia’s first work.”
Ben Miles, global director of brand and communications, Movember: “Sparking conversations in unexpected, memorable ways is a part of Movember’s DNA. Seeing Pat embrace the legacy of cricket’s most iconic Mo’s makes the message both entertaining and unmissable.”
A partnership built on legacy and impact
Miles: “Gillette has been a great partner and supporter of Movember for years as our official shaving sponsor. Partnering with Pat – a leader on and off the field – is the perfect way to inspire Aussies to start clean-shaven and grow their Mo to help raise funds and save lives this hairy season.”
Oliver Hammerton from Wellcom described the production as “a fun and rewarding project,” highlighting collaboration with sister company DippinSauce on CGI animation to reimagine cricket’s most iconic moustaches.
Eley: “Judging by his performance, Pat Cummins has a solid acting career waiting once he hangs up the Baggy Green.”
The campaign will run across broadcast, digital, and social platforms throughout October, supported by PR and influencer activity to drive registrations and donations. Australians are encouraged to join the movement at Movember.com and start their Mo journey with a clean shave using Gillette.
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