Marketing Report

Creation
VML appoints Eric Campbell as North American CEO
DR.VEGAN selects ARK Agency for creative roles
VCCP promotes Chris Birch and Jonny Parker to Chief Creative Officer level
Uber enhances London Gatwick experience with new campaign
Mattel and Sweet Loren's partner to launch Barbie-inspired heart-shaped cookie dough
72andSunny appointed as creative agency of record for Panera Bread
Cannes Lions announces its 2025 Jury President line-up
OREO and VML launch audio-based cookie game for global fans
East Midlands Railway campaign captures the thrill of a London day trip with mascot Miles
Dentsu Vietnam uses ceramic plates to highlight malnutrition crisis
Insurance firm MassMutual appoints 72andSunny as creative agency of record
Kimberly-Clark taps Interpublic as global creative partner for family care brands
Porsche Australia selects Dig Agency as creative agency
eBay’s new campaign with Love Island: All Stars encourages a fashion reset for 2025
Savanna Cider encourages a fun and flexible start to the year with #TryJanuary campaign
British Gas Partners with Channel 4 for ad campaign showcasing home comforts
Education charity Teach First selects Unbound as its strategic and creative agency
Publicis Groupe combines Leo Burnett, Publicis Worldwide to form a new creative network
Young Capital satirizes workplace generational gaps in new campaign
Ford Relaunches Capri as electric car in new campaign featuring vintage ads and modern mischief
Dove Men+Care partners with Marshawn Lynch for a campaign targeting men's body care