Marketing Report

Creation
DoorDash delivers more than flowers this Mother’s Day with ‘doordad’ initiative
BCP builds trust through street-inspired safety campaign by TBWA Peru
McDonald’s Saudi Arabia drops menus to prove customers know their favourites by heart
World Out of Home Organization strengthens global network with new members
Bell and Leo Toronto team up to tackle loneliness with lighthearted phone call campaign
​Camco taps Mythic to lead creative and social media strategy
AI and emotions are driving creative performance, report
[Marketing Week] Bob Koigi: Inside the confidence crisis in creativity
Cannes Lions honours Afghan human rights activist Sonita Alizadeh as its 2025 LionHeart
Sweaty Betty champions body confidence in latest activewear campaign
Toolstation rolls out TV, radio and social ads celebrating everyday trade heroes
Philippine Airlines campaign seeks to turns young girls into future captains of the skies
Folk VML appointed creative agency for Irish power grid operator EirGrid
Herbal tea brand Pukka taps Special London as global creative partner
Kwik Fit and VCCP deliver humour to drivers via digital billboards
Creative confidence declines as brands struggle with insight quality, LIONS report
Tuborg taps into music and mindfulness in new global campaign for Gen Z
Joe Public turns bone phobia into viral comedy for Chicken Licken
Yamaha uses motocross bikes to mix milkshakes in latest activation
Toyota GB names Hope&Glory as strategic and creative lead for UK brand campaigns
Sony announces partnership with BandLab targeting the next generation of music creators