Marketing Report

Creation
Belgian sauce maker Manna taps blended agency iO in new brand campaign
Creative ad agency Intertrend creates Toyota’s first-ever anime content series in new campaign
Authentic connections and transparency elevate influencer trust and drive brand engagement, study
Mark Schoones: Why I’m helping to build Twenty Two, a new agency focused on employers
Coca‑Cola launches Happy Tears soda exclusively on TikTok
Retailer Hy-Vee names Ogilvy as creative partner for its suite of health brands
The Dutch Meteorological Institute extends digital partnership with blended agency iO
[Column] Antoine Houtsma: Que Sora Sora, whatever will be
Global fashion house Coach unveils new campaign with virtual and human influencers 
Coke Zero Sugar taps AI in new global campaign
Somention: UGC is taking over the world, and here's what you need to know
Adidas launches ‘You Got This’ campaign to help athletes overcome high pressure moments in sport
Tom Houser joins ITV Creative as Executive Creative Director
Young Lions Competitions in UK, MENA and APAC open for entry
Ogilvy Health names Renata Maia Chief Creative Officer
NCM announces Gold House as official non-profit partner of the 2024 Cannes Lions Young Lions Competition
WPP acquires minority stake in German creative digital marketing agency OH-SO Digital
Ambassadors and Amp.Amsterdam merge to form a creative production unit
Heineken launches campaign to help make football more inclusive
Nissan and TelevisaUnivision unveils integrated campaign targeting Latino audience
LG Electronics ad campaign paves way for responsible audiovisual production