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Notably, 54% of advertisers now allocate over 41% of their digital campaigns to programmatic investment, marking a significant increase from the previous year.

The wide ranging report looks at the current trends in usage habits across video, TV and audio, as well as social media platforms, trust in advertising and trust in news reporting.

Johnson & Johnson has maintained its top-ranking position for brand value for the sixth consecutive year and recorded a 5% increase in brand value to USD 13.4 billion this year.

The research found that retail websites are approximately 50% more effective at driving a response from shoppers than social media.

Retail media is experiencing exponential growth, with many retailers creating their own networks as an added revenue channel and brands increasing spending due to strong opportunities and ROI. 

Kantar, the global marketing insights and consulting company, has revealed the world’s most chosen brands and lays out a comprehensive view of how shopper behaviour evolved around the world in 2023.

YouGov, the international online research data and analytics technology group, and Havas have announced the expansion of their data partnership, which powers Havas’ client insights.

Advertising spend is forecast to grow by 5.0% globally in 2024, according to the latest dentsu Global Ad Spend Forecasts, a mid-year update examining major shifts in ad spend by geography and by media channel across 56 markets.

For many brands, innovation is vital to realise brand growth. Still, 70-80% of product innovations fail in their first year. Innovation success is never a coincidence, but the result of perseverance, the right insight, and decisions.

The report also reveals that, while retention is a difficult challenge, video advertising is the most effective way to engage and re-engage with lapsed app users.

Compared to social media, TV and streaming content has a greater impact on Gen Z viewers' emotions, engagement and actions.

According to a new report by Brand Finance, the global brand valuation consultancy, TikTok/Douyin comes in as China’s most valuable brand among the top 500 brands ranked.

 Interactive Advertising Bureau has released a follow up to its earlier podcast study, which found that U.S. podcast ad revenues grew at a rate more than double the total digital advertising market overall.

Despite a challenging start to the year, China secured eight of the largest ten deals in Asia.

The iconic French brand continues to outshine its competitors, boasting a brand value approximately 80% higher than its closest rival.

The report, which surveyed nearly 2,000 global marketers, found that marketers continue to view social media, search, online/mobile video, and online/mobile display as the most effective marketing channels for ROI.

PitchBook, the premier data provider for the private and public equity markets has released The Global VC Ecosystem Dashboard that ranks the world’s top startup cities.

Digital Turbine, in collaboration with Qrious Insight, released a groundbreaking report series on social media advertising performance in light of the rising tide of mobile game playing.

The exclusive study provides an in-depth view on Europeans' attitude towards video content and for the first time compares the habits of video consumers in 11 European markets with those in the US.

Emplifi revealed that Instagram Reels and Carousels are the top-performing format on Instagram for organic content.

The role of influencer, someone able to monetise followings on websites and apps like Instagram and YouTube, was the sixth-most popular career choice among UK children aged 6 to 171.