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INEO Signs Eat It Up Media as new partner in Canada
The INEO and EIUM agreement, covers all of the existing INEO digital signage deployments in the Canadian market.
Travel brand WeRoad encourages residents of Manchester to spend more time outdoors with a giant billboard
Through two different concepts, both campaigns use WeRoad’s signature witty copy to appeal to its target demographic.
Tequila Rose targets Summer Vibes and Ibiza nights in new multichannel campaign
Tequila Rose, the original strawberry cream liqueur, has launched a new campaign to bring pink energy to summer evenings with a multimedia campaign targeting glamourous, fun, trendsetters.
Toyota unveils marketing campaign for the hybrid next generation Camry
Toyota's new marketing campaign, "It's a Vibe," highlights the all-new 2025 Camry's hybrid powertrain, enhanced safety features, connected technology and features that guarantee to make daily journeys extraordinary.
Global ad spend will reach $754.4 billion by the end of the year, Dentsu forecast
Advertising spend is forecast to grow by 5.0% globally in 2024, according to the latest dentsu Global Ad Spend Forecasts, a mid-year update examining major shifts in ad spend by geography and by media channel across 56 markets.
Billups selects Cedara to launch global OOH sustainability solution
As the first OOH agency to leverage Cedara’s carbon measurement platform, Billups is ushering the OOH industry into a greener, more responsible future.
World Out of Home Organization launches platform to help industry become more sustainable
The platform will operate within the member’s area of the current WOO website and support the work of the WOO Global Sustainability Task Force which was established earlier this year.
World Federation of Advertisers adds five new faces to global leadership team
The new Executive Committee members will work closely with both the existing members of the Executive Committee and the WFA team to drive forward the priorities as determined by the global marketer community.
Billups acquires OOH agency Billie Media to grow footprint in Australia and New Zealand
This follows Billups’ acquisitions of Outsight, TAC Media, and OOH Labs, all since September 2023.
Heinz and creative agency Fitzroy launch OOH campaign on reducing food waste
The AI visuals of the campaign, showcase three different time periods in which food is consumed that would have otherwise been thrown away.
McDonald's Netherlands uses scent in OOH campaign
This is the first time that a billboard has been used to diffuse the McDonald's scent, making the recognizable smell its most important brand asset.
Reveal Mobile partners with LoopMe for out of home measurement
The partnership between Reveal Mobile and LoopMe solidifies a true full-funnel campaign performance solution for OOH, providing the market with measurement solutions for outcomes, from brand lift to sales.
Pepsico campaign celebrates women thriving in supply chain careers
Featuring photos of these employees in their work settings, in place of the company's brands, is at the heart of how the global campaign aims to celebrate and empower women.
China's OOH advertising spending exceeded RMB 200 billion for the first time in 2023, report
OOH video media advertising was still dominated by in-building LCD in 2023, accounting for 71%, far exceeding other media types.
ING changes airport airbridges into stories of personal transformation in new campaign
As one of the leading European bank, dedicated to empowering more than 39 million customers in their life journeys, ING celebrates the fact that, just like departures and arrivals, people go from one chapter to the next.
Perion's Hivestack partners with Chinese DSP Way.io, tapping into the world's largest DOOH market
This collaboration marks a significant milestone in leveraging China's position as the largest DOOH market in the world, with a projected market of $5.2B in 2024.
World Out of Home Organization extends global reach with 13 new members
The increased interest from Asia reflects the dynamic growth of OOH in that region, also mirrored by WOO holding its annual Congress in June this year in Hong Kong.
Hivestack by Perion partners with Midland Realty to launch DOOH solution in real estate agency offices in North Asia
Midland Realty is a leading real estate agency in Hong Kong, providing residential, industrial and commercial property brokerage services in China, including Hong Kong and Macau.
Belgian sauce maker Manna taps blended agency iO in new brand campaign
Manna needed a refresh for its product labels. To visually update them and anchor the brand name in the minds of the general public, iO developed a creative branding campaign.
Outdoor advertising market to reach $38.9 billion by 2032, study
The continuous digital revolution, which is transforming static, conventional displays into dynamic, tech-infused platforms, is a major trigger.
Hivestack by Perion partners with Eletromidia to integrate entire digital inventory across 46,000 screens in Brazil
Combining Hivestack's expertise in programmatic DOOH technology with Eletromidia's scope and reach will empower local and global advertisers to leverage sophisticated and targeted campaigns.