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The announcement follows a competitive review to select a media agency partner to drive customer growth and brand equity for the iconic online travel agency.

The wide ranging report looks at the current trends in usage habits across video, TV and audio, as well as social media platforms, trust in advertising and trust in news reporting.

This innovative solution empowers retailers, publishers and creators to seamlessly tap into retail media, the fastest-growing advertising channel in the history of the internet – with no development required.

Boston Globe Media and Chptr, the visionary tech startup reshaping the landscape of life's defining moments, have joined forces to unveil a digital and video celebration solution for individuals across New England, heralding a new era of commemorating life's milestones.

MovieSphere will receive detailed demographic data on its audience, allowing them to better understand their viewers and make informed content decisions.

As part of Total Media Quality (TMQ) for Pinterest, advertisers get access to Viewability, Invalid Traffic (IVT), and Brand Safety Measurement within IAS Signal.

On the third day of the Cannes Lions International Festival of Creativity, the winners in the Creative B2B, Creative Data, Direct, Media, PR and Social & Influencer Lions were unveiled.

Dentsu Group Inc. has announced the global expansion of its BX practice, supporting the business and growth transformation of clients.

S4Capital's operating brand Media.Monks, a digital-first advertising and marketing services company, has partnered with Adobe, to transform end-to-end content supply chains and drive efficiency across Media.Monks three practices: content, data&digital media and technology services

Stagwell, the challenger network built to transform marketing, and Anzu, an advanced intrinsic in-game advertising platform, have announced a strategic partnership designed to help brands capitalize on the fast-growing gaming market.

The changes are part of a strategic investment designed to better serve advertisers’ global needs and drive long-term growth for Hearst’s international businesses.

Gaming Innovation Group (GiG), a pioneer in digital marketing and media within the online gaming sector, has signed a head-of-terms agreement to acquire Titan, a premier supplier of SEO and content services.

Working with Scope3, Digital Turbine will further its commitment to efficient, green mobile advertising as part of the greater move to accelerate the reduction of CO2 emissions in line with Goal 13 of the UN Sustainable Development Goals.

As the programmatic ecosystem prepares for the deprecation of the third-party cookie, the proportion of campaigns run via CTV across Europe is set to increase substantially while brands and agencies alike lean more into curated media buys.

Marketing agency Yalo has announced its acquisition of media strategy, planning and buying agency, DB Dynamo.

The first-of-its-kind arrangement is multifold, with each company sharing measurement capabilities to drive innovation, opportunity, and advertiser value within the broader streaming TV ecosystem.

The acquisition solidifies Spectrum's growing work in promotional engagement and advertising, and formally establishes Spectrum's strategic advertising and consulting pillar.

The cooperation aims to leverage cutting-edge innovation to support independent journalism around the world.

Ilex will be supporting Hayo's long-term growth with a comprehensive suite of marketing and communications services including brand development, messaging, borderless PR, content strategy, and sales enablement.

This new contract solidifies the two companies' continuous partnership agreement until the end of 2024.

C360 will offer custom marketing integrations including audio opportunities on the Cineverse Podcast Network, display, social, experiential in-person events, and connected TV (CTV) advertising on the company's owned and operated free, ad-supported streaming television (FAST) channels.