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WPP Open for B2B will help marketers solve complex B2B marketing challenges, accurately identify and engage buying groups, and improve clients’ return on investment.

The newly implemented AI technologies promise a revolution in audience segmentation, enabling marketers to refine their campaigns even further.

The announcement comes as Havas looks to the future and prepares for a new chapter with the potential to become publicly traded, and continues to experience solid growth, strong commercial and creative activity, as well as record years in M&A.

Stagwell, the challenger network built to transform marketing, and Anzu, an advanced intrinsic in-game advertising platform, have announced a strategic partnership designed to help brands capitalize on the fast-growing gaming market.

Gaming Innovation Group (GiG), a pioneer in digital marketing and media within the online gaming sector, has signed a head-of-terms agreement to acquire Titan, a premier supplier of SEO and content services.

Marketing agency Yalo has announced its acquisition of media strategy, planning and buying agency, DB Dynamo.

To support and advocate for the rising number of ALS diagnoses, the ALS Association is at the forefront of public policy, working to improve the lives of people living with ALS and their caregivers.

The partnership embeds Realeyes identity recognition software, Verify, into its industry-leading anti-fraud software, QubedAI, to further validate that survey respondents are real people.

Right or wrong, there is no denying that AI is on everybody’s mind, dominating the conversation. But amidst all the hype surrounding AI, are we overlooking something important?

This acquisition further builds on Ruder Finn's expansion of the agency's Digital Integration Group and AI-powered RF Studio53.

Ilex will be supporting Hayo's long-term growth with a comprehensive suite of marketing and communications services including brand development, messaging, borderless PR, content strategy, and sales enablement.

Vodacom South Africa has announced that Ogilvy South Africa has been appointed as the Integrated lead agency to deliver integrated through-the-line marketing services, with effect 1 August 2024.  

As Keelings enter a new phase of growth across its Irish, UK and European markets, this collaboration signifies an exciting chapter in the company’s marketing journey, with investment aimed at engaging consumers and driving awareness of their brand and values. 

Retail media is experiencing exponential growth, with many retailers creating their own networks as an added revenue channel and brands increasing spending due to strong opportunities and ROI. 

The new creative celebrates life's adventures through the lens of truck and off-road vehicle owners, featuring DIYers, families and mountain bikers who bring their truck to life in pursuit of their favorite pastimes.

Toyota's new marketing campaign, "It's a Vibe," highlights the all-new 2025 Camry's hybrid powertrain, enhanced safety features, connected technology and features that guarantee to make daily journeys extraordinary.

Launching in over 100 markets around the world, the new campaign is the latest work inspired by the brand's core creative idea that 'there's more of you in you.'

In a transformative move to make advanced marketing expertise accessible to businesses of all sizes, Marketeam.ai, an innovative GenAI startup, has announced the release of the world's first Large Language Model (LLM) tailored specifically for the marketing domain.

To spur the next era of beauty, L'Oréal has launched the Big Bang Beauty Tech Innovation Program in the South Asia Pacific, Middle East and North Africa (SAPMENA) region, including India.

The integrated solution offered by Havas Media Network and Noise Digital which delivers premier excellence in data-driven performance marketing, strategy and advanced analytics were crucial factors in the partnership.

Finn will drive a comprehensive public relations and thought leadership strategy with World Shoe to create a new space in the global retail market.