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Africa Business Communities, a Digital B2B Publisher that enables companies and organizations to connect with African Business Professionals has launched its services in the Middle East as it seeks to tap into the growing economic opportunities and investors’ appetite towards those opportunities.

By embracing influence, brands can establish exceptional relationships with patients and healthcare communities, leading to improved consumer engagement, medical adoption, and brand awareness.

The role of influencer, someone able to monetise followings on websites and apps like Instagram and YouTube, was the sixth-most popular career choice among UK children aged 6 to 171.

With media spend on the global influencer market expected to approach $6 billion in 2024, a new research report released by Snapchat and MAGNA Media Trials revealed how content creators and brand-sponsored content could push the industry even further.

Four new team members have joined social media agency Somention.

Verhoeven brings 15 years of expertise and together with ECD Vivian Kowalski  will further shape Somention's social frontrunner position.

As influencer marketing continues to explode and brands prioritize harnessing the power of creators, Her Campus Media, the #1 media portfolio for college women and Gen Z, has acquired Zfluence, a platform connecting brands with passionate young content creators.

In the age of authenticity, consumers seek the 'true you,' posing both a great opportunity and a significant challenge for brands.

Havas Play continues to hit and roll in the world of sports sponsorships. The network – expert on sports marketing, branded content, influencer marketing, experiential and live activation – has facilitated a new agreement for its longstanding global partner BKT Tires.

Somention, the largest independent social media agency in the Netherlands, is proud to announce the strategic acquisition of saas platform Influentials.

Influencer marketing suffers from eight common issues that sabotage campaign results, according to an analysis by RAD AI, a platform that delivers ROI-based creative intelligence solutions.

Marketing Report, a global news channel covering developments in marketing, advertising, media, PR, tech and AI, is looking to interview top marketers with interesting brand stories to tell.

The report, "State of Product Placement 2023," analyzed product placement's ROI, and consumers' feelings on it compared to traditional marketing and advertisements.

Brands are pivoting their growth marketing strategy to invest more in bottom of the funnel channels to drive short-term growth, including video and audio, retargeting and remarketing, ecommerce and paid search, according to new research from global digital agency DEPT®.

TP-Link, a global player in networking and smart home solutions and an innovation leader, announced a strategic partnership with Crowdcreate, a premier influencer marketing agency.

Charlotte Koeleman (Managing Partner) and Vivian Kowalski (Executive Creative Director) are part of the social media agency Somention's board.

Unilever, alongside a cohort of eco-conscious influencers and behavioural scientists, has announced the results of a first of its kind examination of the role of influencer content in impacting sustainable choices.

Nielsen, a global player in audience measurement, data and analytics, has identified for the first time the drivers of brand lift on emerging media, illuminating common factors that drive campaign performance.

Travel Mindset, a travel-focused influencer marketing company, and the addition of Rik van der Kooi to the company’s Board of Directors. These additions will allow Steller to expand its offerings in the influencer marketing field, while bringing on new expertise to guide the company’s future vision of providing a more seamless experience throughout the travel inspirational and booking journey.

Goat drives authentic brand engagement while integrating targeted paid media to reach the right audience and achieve industry-leading results.

Havas Group will deliver a global and fully integrated solution that brings together brand strategy, creative, content, media and production as well as selective support in social media and influencer marketing.