Tagresults

The role of influencer, someone able to monetise followings on websites and apps like Instagram and YouTube, was the sixth-most popular career choice among UK children aged 6 to 171.

With media spend on the global influencer market expected to approach $6 billion in 2024, a new research report released by Snapchat and MAGNA Media Trials revealed how content creators and brand-sponsored content could push the industry even further.

The Polish Organization of Advertisers (Polska Organizacja Reklamodawców - POR) has been officially launched in November with the support of WFA, creating a new and powerful voice for the interests of brand marketers in Poland and central Europe.

The new data and analysis provide an in-depth look at this generation, the first to be digitally native, and what drives their brand loyalty, including shopping and advertising preferences.

Unilever, alongside a cohort of eco-conscious influencers and behavioural scientists, has announced the results of a first of its kind examination of the role of influencer content in impacting sustainable choices.

Nielsen, a global player in audience measurement, data and analytics, has identified for the first time the drivers of brand lift on emerging media, illuminating common factors that drive campaign performance.

The dentsu Global Ad Spend Forecasts for 2023 points to a continued growth, although at less than half the pace seen in 2022 (+8.0%), a trajectory which will see industry advertising investment of approx. US$713.6 billion by the end of this year.

Emplifi, the customer experience platform, has released social data highlighting a significant rise in growth and activity for finance influencers on Instagram and YouTube between January and August, 2022.

Overall jobs increased by 263,000 last month, making advertising’s steep losses especially notable.

The influencer advertising industry has grown by an impressive 355% over the past five years, becoming one of the leading online marketing channels.