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This innovative initiative, unprecedented in the gaming world for a car brand, enables players to add or change the original content of a game using mods.

Stagwell, the challenger network built to transform marketing, and Anzu, an advanced intrinsic in-game advertising platform, have announced a strategic partnership designed to help brands capitalize on the fast-growing gaming market.

Gaming Innovation Group (GiG), a pioneer in digital marketing and media within the online gaming sector, has signed a head-of-terms agreement to acquire Titan, a premier supplier of SEO and content services.

The first global Labs will be opening in London, Amsterdam, Warsaw, Mumbai and Bengaluru, with further international Labs planned for 2025.

The partnership will allow more brands to seamlessly reach Roblox’s global community of over 71 million daily active users, nearly half of them representing the highly coveted Gen Z demographic, while Roblox will gain scaled access to premium brand advertising demand.

The platform, named Vegas Generation, was created to help parents, guardians, caregivers, and educators promote a more healthy, responsible approach to children’s online gaming activity.

Interactive Advertising Bureau, IAB, has released guidelines and best practices for games advertising to further enable advertisers to tap into the power of this channel.

The report also reveals that, while retention is a difficult challenge, video advertising is the most effective way to engage and re-engage with lapsed app users.

Sharp Alpha Advisors has announced the closing of Sharp Alpha Fund II, an oversubscribed $25 million venture capital fund investing in early-stage sports, gaming, and entertainment startups.

With the brand purpose of breaking free from traditional gaming constraints, Guardians del Dorado democratizes access to digital entertainment. Leveraging WhatsApp as its platform, the game transcends socioeconomic barriers, reaching a diverse audience.

For a long time gaming has mostly been about playing, but that is no longer the case. Nowadays, creation has also become an integral part of the gaming world.

Xsolla, a global video game commerce company, has announced that they are launching a partnership with YouAppi, the mobile marketing platform for global brands wanting to grow their business.

Digital Turbine, in collaboration with Qrious Insight, released a groundbreaking report series on social media advertising performance in light of the rising tide of mobile game playing.

 In-game advertising (IGA) will thrive due to partnerships between publishers and advertisers, reaching diverse demographics and geographies.

Elixir Games, a web3 gaming distribution platform backed by Square Enix, announced the close of its $14 million seed funding round, to spearhead the development of a comprehensive global gaming ecosystem that will launch later this year.

The collaboration leverages Sony's acclaimed gaming products and entertainment expertise alongside the EWC's vision to unite the global gaming and esports communities across the most popular games.

The initiative aims to provide game developers with next-generation tools for direct-to-consumer sales, starting with a pioneering proof of concept centered around the Xsolla Web Shop.

With leading publications heralding mobile gaming as a pivotal advertising frontier for 2024, the B.I.G. BRAG Index lists the brands consumed more by gamers than the general population.

The collaboration aims to accelerate the digital transformation of Club spaces and elevate the Real Madrid fan experience as part of the new Santiago Bernabeu complex and beyond, including in-person experiences, gaming and club operations.

This collaboration solidifies PubMatic’s position as Adverty’s preferred Private Marketplace (PMP) partner on a global scale.

Puzzmo will connect each game and every player with a unified system of points, achievements, social connections and multi-player modes never before seen in the puzzle games category, creating a sense of community.