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Global public relations tools market to reach $29.5 billion by 2030, report

02-10-2023 | 09:34:00
Taking into account the ongoing post pandemic recovery, growth in the Content Creation & Distribution segment is readjusted to a revised 9.8% CAGR for the next 8-year period.

[Marketing Week] Bob Koigi: Sustainable brands and campaigns

14-09-2021 | 14:15:00
Companies and institutions are increasingly leaning towards sustainable practices to respond to growing global problems.

[Marketing Week] Bob Koigi: Content is king

11-05-2021 | 10:39:00
As marketers, advertisers and media companies look at innovative ways of packaging and disseminating content to a critical mass, they are exploring and embracing technologies and partnership to drive that agenda with impressive results.

[Marketing week] Bob Koigi: Strengthening footprints through mergers and acquisitions

26-04-2021 | 14:27:10
As companies seek to grow their footprint and expand their services, they are tapping into mergers and acquisition even as they position themselves to be competitive.

Digital PR thriving during pandemic, PRCA report

07-04-2021 | 13:05:26
The growth of digital PR and communications continued unabated in 2020 according to a new report published by the Public Relations and Communications Association (PRCA).

[Startup Interview] Aaron Mirck, Co-Founder, Presscloud, Netherlands

25-02-2021 | 16:14:00
Dutch startup Presscloud allows companies to handle public relations without the need for an agency by training users on the ABCs of PR and connecting them to a database of journalists and an online newsroom.

WPP agencies partner with World Woman Foundation for digital women empowerment campaign

30-09-2020 | 11:39:46
The World Woman Foundation, in partnership with Geometry along with WPP agency partners BCW, Hogarth Worldwide and Gramercy Park Studios, have launched its #ShesMyHero campaign which will culminate in World Woman Hour.

Nielsen launches compass to measure marketing campaigns outcomes

18-09-2020 | 08:56:28
Nielsen has announced it is launching Nielsen Compass, a powerful, world leading database that leverages the company’s global scale to establish syndicated normative standards for campaign outcomes measurement.

SEMrush acquires Poland's SaaS PR tech startup Prowly

17-09-2020 | 11:50:00
SEMrush, an online visibility management and content marketing SaaS platform, has further expanded its ecosystem with the acquisition of a 100% stake in Poland's public relations SaaS startup Prowly.com.

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