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WPP Open for B2B will help marketers solve complex B2B marketing challenges, accurately identify and engage buying groups, and improve clients’ return on investment.

I am still at the beginning of my marketing career, to be honest, I am still studying.

Aarki, an AI company that delivers mobile advertising solutions that drives revenue growth, has launched its all-new AI platform, positioning itself to become an innovative, privacy-centric bidding platform for mobile marketers.

Powered by AI, WPP Open delivers world-leading capabilities across the marketing process including creative, media, production and commerce, offering a range of outputs and tools tailored to the specific needs of WPP’s diverse client base.

Natasha joined Jellyfish in 2023 following the acquisition from The Brandtech Group, where she was EMEA Strategy Lead for Brandtech Media.

This alliance marks a significant step forward in overcoming the challenges posed by the loss of third-party cookies and the rising complexity of privacy regulations.

The report, which surveyed nearly 2,000 global marketers, found that marketers continue to view social media, search, online/mobile video, and online/mobile display as the most effective marketing channels for ROI.

This new partnership taps into synergistic strengths on both sides of the integration and allows marketers to enhance audience reach and drive scale across today’s fragmented, complex and dynamic TV ad landscape.

Xsolla, a global video game commerce company, has announced that they are launching a partnership with YouAppi, the mobile marketing platform for global brands wanting to grow their business.

M&C Saatchi Abel was selected following a meticulous process for their expertise in fostering growth and enhancing brand value for multinational corporations.

Cosentino will utilize Sprinklr Social, Sprinklr Insights, and Sprinklr Marketing to streamline content creation, distribution, and audience engagement across digital channels.

Google has announced that by the end of the third quarter of 2024, Third-Party cookies will be phased out, removing a crucial source of data for marketers and advertisers.

 The Landscape, for the first time, outlines the synergies between the AI and MarTech sectors, offering a visionary perspective on the future evolution of MarTech.

By combining Google's deep expertise in data analytics, generative AI (gen AI) technology and cyber security with WPP's end-to-end marketing capabilities, global creative scale and understanding of its clients’ brands, this partnership seeks to drive a step-change in marketing efficiency and effectiveness.

The Toolkit features Smart Ingest, an Iterable-native feature co-developed with Hightouch that directly connects to leading cloud data platforms and enables marketers to bring all of their valuable customer data into Iterable.

The change of control further accelerates Ansira's work driving sales and revenue for clients with a distributed ecosystem.

S4Capital's operating brand Media.Monks, a digital-first, data-led advertising and marketing services company, has launched Persona.Flow, a professional managed service that gives brand marketers the ability to talk to their data.

Lidl can rely on the expertise in digital strategy, innovation, and marketing that iO has gained working with their previous clients in retail.

Lately, the focus has shifted towards the art and science of transcending traditional content strategies with NFC and NFT technologies. 

 The acquisition will strengthen the marketing transformation capabilities of Accenture Song—the firm’s tech-powered creative group—and add significant depth to its offerings in Australia.

As the pressure mounts for CMOs to connect the dots between their investments, sales, revenue, and profits, 91% of respondents say CMOs have a meaningful impact on the pipeline of future revenue.