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GiG signs heads-of-terms agreement to acquire SEO and content service provider Titan
Gaming Innovation Group (GiG), a pioneer in digital marketing and media within the online gaming sector, has signed a head-of-terms agreement to acquire Titan, a premier supplier of SEO and content services.
Ippolita Magrone: How context-aware AI can help influencer marketing platforms build trusting relationships in the age of authenticity
In the age of authenticity, consumers seek the 'true you,' posing both a great opportunity and a significant challenge for brands.
Havas Play and BKT Tires strengthen partnership with Curling world championship deal
Havas Play continues to hit and roll in the world of sports sponsorships. The network – expert on sports marketing, branded content, influencer marketing, experiential and live activation – has facilitated a new agreement for its longstanding global partner BKT Tires.
Evoke launches audience intelligence offering to unlock full commercial potential of life sciences brands
Evoke, an Inizio company and a global health and life sciences brand, experience, and communications platform, unveiled its advanced audience intelligence offering.
Energy supplier Essent chooses ZUID Creatives as content partner
Energy supplier Essent has chosen ZUID Creatives as supporting content partner
Amsterdam-based Contentoo raises €5m to scale its content marketing platform in Europe
Contentoo, the platform for content creation and localization, has raised €5 million investment round, to scale its platform in Europe.
[Marketing Week] Bob Koigi: Meta’s proposed upgrades a win for content creators
These announcements while unique are also poised to benefit content creators.
[Interview] Koen Denolf, Managing Partner, The Fat Lady
Koen Denolf is a Content Strategist and Managing Partner at The Fat Lady.