Tagresults

The Group is the first in the automotive industry to share its technical thought leadership in an official seminar session at the global event for creative communications.

This innovative initiative, unprecedented in the gaming world for a car brand, enables players to add or change the original content of a game using mods.

The new creative celebrates life's adventures through the lens of truck and off-road vehicle owners, featuring DIYers, families and mountain bikers who bring their truck to life in pursuit of their favorite pastimes.

The campaign titled "Under a Different Light" – "Un nuevo punto de vista" – encourages Hispanic consumers to embrace a unique perspective on both the journey and life itself through the lens of the all-new Santa Fe.

Trucks that run on green hydrogen provide a significant step for Volvo to achieve its net zero goal and support customers in reaching their decarbonization targets.

The campaign will feature a 60-second and two 30-second broadcast hero spots that launched in mid-May and will continue running throughout the summer in placements during key events including the Olympics, MLB games and the NBA playoffs.

Further real-life tales, photos and videos about Volkswagen drivers and their cars will be posted on the Volkswagen UK website. There will also be multiple activations on social media channels, at retailers and at other events.

 The advertising campaign, "Italy in America," directed by Spike Lee, has launched across social media and digital channels.

Created by DUDE London, ‘Born With Two Hearts’ takes two of the most well-known sensations experienced when driving a Lamborghini – power and emotion – and reimagines them as two pulsating heartbeats reflected in a typical Urus driver and the dual performance of its hybrid engine.

Elon Musk had a fantastic week and Mark Zuckerberg saw two hundred billion in stock market value evaporate, because shareholders have doubts about his billion-dollar investments in AI.

The cross-channel campaign includes three 30-seconds spots that span across broadcast, social media channels and online video.

The global campaign showcases the power of local communities rallying behind their athletes and emphasizes Toyota's belief that no journey is taken alone.

Basemark, the provider of automotive augmented reality (AR) software that enables original equipment manufacturers (OEMs) to develop AR applications for their cars, has raised €22 million in series B funding.

 Volvo Group's target is to have 35% fully electric sales by 2030 and be net-zero in its value chain by 2040. CRH is targeting a 30% reduction in group-wide emissions by 2030.

The campaign implemented generative AI to create immersive visuals, putting a fresh twist on Hyundai Motor's vision on universal mobility for everyone.

The campaign, comprising two ads titled "Ruggedness" and "Wide Open Space," targets Asian American couples and families seeking exciting experiences in their everyday moments.

The brand's corporate platform will be the first to launch in April 2024. It will offer a personalized user experience to potential customers, clients, journalists, and job seekers. 

It is anticipated that the joint venture will become operational following the formal closing which is expected in the second quarter of 2024.

The campaign aims to inspire young audiences who think they know Toyota and to showcase the brand in an exciting new way that celebrates the thrill of driving.

Interbrand Japan, Japan’s largest branding company has announced Best Japan Brands 2024, a ranking of Japanese brand values using its proprietary Brand Valuation™ method to convert brand value into monetary value.

With Latino viewers making up one of the fastest-growing football fanbases, Nissan is looking to build a meaningful connection with consumers during the nation’s biggest game where sports, music and culture unite.