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As part of Total Media Quality (TMQ) for Pinterest, advertisers get access to Viewability, Invalid Traffic (IVT), and Brand Safety Measurement within IAS Signal.

The newly implemented AI technologies promise a revolution in audience segmentation, enabling marketers to refine their campaigns even further.

S4Capital's operating brand Media.Monks, a digital-first advertising and marketing services company, has partnered with Adobe, to transform end-to-end content supply chains and drive efficiency across Media.Monks three practices: content, data&digital media and technology services

Stagwell, the challenger network built to transform marketing, and Anzu, an advanced intrinsic in-game advertising platform, have announced a strategic partnership designed to help brands capitalize on the fast-growing gaming market.

The changes are part of a strategic investment designed to better serve advertisers’ global needs and drive long-term growth for Hearst’s international businesses.

Working with Scope3, Digital Turbine will further its commitment to efficient, green mobile advertising as part of the greater move to accelerate the reduction of CO2 emissions in line with Goal 13 of the UN Sustainable Development Goals.

United States’ Association of National Advertisers ANA’s Engage Responsibly (ER) has launched a new advertising and education campaign designed to elevate brand and consumer awareness to stop the proliferation of online hate. 

The INEO and EIUM agreement, covers all of the existing INEO digital signage deployments in the Canadian market.

As the programmatic ecosystem prepares for the deprecation of the third-party cookie, the proportion of campaigns run via CTV across Europe is set to increase substantially while brands and agencies alike lean more into curated media buys.

The acquisition solidifies Spectrum's growing work in promotional engagement and advertising, and formally establishes Spectrum's strategic advertising and consulting pillar.

The cooperation aims to leverage cutting-edge innovation to support independent journalism around the world.

Vodacom South Africa has announced that Ogilvy South Africa has been appointed as the Integrated lead agency to deliver integrated through-the-line marketing services, with effect 1 August 2024.  

In the US, $8.9 billion was spent on political advertising during the 2022 midterm elections. AdImpact estimates that the 2024 political cycle will see that number increase to $10.2 billion, with a quarter of that spend going to digital and CTV.

C360 will offer custom marketing integrations including audio opportunities on the Cineverse Podcast Network, display, social, experiential in-person events, and connected TV (CTV) advertising on the company's owned and operated free, ad-supported streaming television (FAST) channels.

Roku plans to empower advertisers using The Trade Desk with the ability to leverage Roku Media and audience and behavioral data, so that The Trade Desk customers can better understand and optimize their campaigns for TV streaming viewers.

Simpli.fi's new offering enables advertisers to quickly scale their addressable, contextual, and third-party audiences using cookieless solutions, powered by Intent IQ, to extend targeting capabilities.

The partnership will allow more brands to seamlessly reach Roblox’s global community of over 71 million daily active users, nearly half of them representing the highly coveted Gen Z demographic, while Roblox will gain scaled access to premium brand advertising demand.

The mapping presents the range of emissions models currently available and provides an understanding of how they may differ and why they may arrive at varying estimates.

Facebook and Instagram already prohibit ads from running alongside content that’s been labeled as misinformation by its third-party fact checkers or that violates its policies.

Over the next year, Innovid will put the Ad Net Zero 5-Point Action Plan into practice to manage, reduce, and eliminate emissions.

As TikTok continues to grow in popularity, the expansion allows advertisers to navigate the complex digital landscape with precision, ensuring their brand promotion is aligned with suitable content on the platform.