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Served in all concourse and hospitality concessions from the start of the 2024/25 season, CMBC will also support the installation of new bars and facilities across the stadium as part of the wider development of offerings at Villa Park.

The "Love, Your Mind" campaign from Huntsman Mental Health Institute and the Ad Council is dedicated to encouraging a more open, accepting and proactive society when it comes to mental health.

Launching in over 100 markets around the world, the new campaign is the latest work inspired by the brand's core creative idea that 'there's more of you in you.'

This innovative feature creates a new premium inventory for live sports streaming, enabling advertisers to reach viewers without disrupting the viewing experience while simultaneously empowering publishers to optimize monetization strategies for their sports content.

The return of 'Is It In You?', in what the brand says is the biggest campaign of all time, is about acknowledging how much the sports landscape has changed

Football legends Thierry Henry and David Beckham continue their search for Walkers, Britain’s most loved crisps, surprising fans with unique experiences in a new integrated campaign.

Within the campaign, the "Bitte" is the visual and textual anchor of the communication and introduces the new brand platform, where it’ makes everything possible.

Heineken has turned 24-hour laundromats into all-night sports bars so that Korea’s most dedicated football fans could tune in to watch the UEFA Champions League.

Building on its successful sponsorships of the previous two UEFA Euro tournaments and the FIFA World Cup 2022, Hisense says it is dedicated to providing fans with the ability to feel every moment of the championship.

The film addresses issues that impact confidence such as gender inequality in teen football, social media scrutiny on girls, and a lack of female coaches.

Sharp Alpha Advisors has announced the closing of Sharp Alpha Fund II, an oversubscribed $25 million venture capital fund investing in early-stage sports, gaming, and entertainment startups.

This partnership breaks Brinx.TV from the abyss of FAST Channels (Free Ad-Supported TV).

This is the eighth year that Pepsi and UEFA will mark the final with its eagerly anticipated curtain raiser, and the event is set to be an unforgettable experience just minutes ahead of the biggest final in the club football calendar.

To mark the departure of legendary Liverpool FC manager Jürgen Klopp, Carlsberg has teamed up with Erdinger Weissbräu to release a limited-edition celebratory beer - one for every official game he has been in charge of the Reds.

The National Basketball Association Africa (NBA Africa), announced the launch of Triple-Double: NBA Africa Startup Accelerator, a startup accelerator program focused on early-stage African startups.

The brands’ first joint campaign centres on ‘The Autograph’, a short film featuring a young Arsenal fan, whose shirt signed by Saka is accidentally washed clean due to the power of Persil Bio 3 in 1 capsules.

The new campaign brings ‘Open always wins’ to life through the stories of Team Samsung Galaxy skateboarder Aurélien Giraud (France), Para sprinter Johannes Floors (Germany) and breakdancer Sarah Bee (France) and demonstrates how being open enables you to do extraordinary things.

Jack will take centre stage in Pepsi's soon-to-be-announced global football campaign.

The Havas International team has been PUMA’s strategic partner, with the agency responsible for the campaign’s media development and execution.

The global campaign showcases the power of local communities rallying behind their athletes and emphasizes Toyota's belief that no journey is taken alone.

The campaign, which has been led by our London passions agency M&C Saatchi Sport & Entertainment, kicks off with an exciting competition that offers consumers the chance to win VIP tickets to experience the Paris 2024 Olympic Games.