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Canadian tech firm TerraZero to launch new subscription-based platform Intraverse PRO
This addition to the TerraZero portfolio sets the stage for unparalleled omni-channel connectivity, solidifying the company's commitment to delivering cutting-edge solutions for modern businesses.
Canadian news publishers and broadcasters call for Competition Bureau Investigation into news blocking
News Media Canada, the Canadian Association of Broadcasters and CBC/Radio-Canada have applied to Canada’s Competition Bureau to investigate Meta’s abuse of its dominant position, as evidenced by its decision to block news content from its digital platforms in Canada.
The Ocean Race, Virtual Regatta and Accenture launch metaverse experience
The Ocean Race launched a metaverse experience pilot today with Virtual Regatta and Accenture to engage fans and businesses in a new way with the world-renowned, global yacht race.
DG Media Network offers new ad solutions for Meta platforms
DG is the first retailer to offer this solution, allowing advertisers to reach the hard-to-reach consumer and close the loop with in-store sales.
DEPT launches WEB3/DEPT to build the next generation of the web
The 300-person team, which has been responsible for 5% of DEPT®’s revenue this year, will help clients experiment with blockchain technology, build immersive experiences in the metaverse and deliver multi-layer strategies for launching NFTs.
[eMarketer] Can Meta transform WhatsApp into a super app?
The move to transform WhatsApp represents a major effort by Meta to monetize a significant resource that until now has generated relatively small revenues.
[Marketing Week] Bob Koigi: Accelerating decarbonization of the media supply chain
In July this year, a proposed global framework for measuring ad-based carbon emissions was introduced as a way one way to reduce the total amount of carbon created by the placement and consumption of advertising.
[eMarketer] Nearly a third of US population has never heard of the metaverse
Around one-quarter of people in the US ages 13 to 34 are fans of the metaverse. But for every person who gives it a thumbs-up, there are about two in that age group who dislike or have never heard of the concept.
GARM announces new guidelines on misinformation to cover brand safety within the metaverse
The Global Alliance for Responsible Media has announced a series of new guidelines as it marks its third anniversary at the Cannes Lions International Festival of Creativity.
Publicis Groupe France appoints Chief Metaverse Officer
The appointment of Leon builds on the expansive set of existing capabilities, skillsets and talent that currently resides within Publicis Groupe.
Adobe unveils analytics to deliver customer insights from streaming media and the metaverse
Adobe has announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types, now including the metaverse and streaming media.
[eMarketer] Meta calls out app tracking transparency as anti-competitive
The filing follows an April request from the NTIA for public comments regarding the mobile app ecosystem.
[eMarketer] Meta looks to diversify revenue model with new WhatsApp and business messaging features
Meta made a flurry of announcements last week at its inaugural Conversations business messaging event.