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The partnership embeds Realeyes identity recognition software, Verify, into its industry-leading anti-fraud software, QubedAI, to further validate that survey respondents are real people.

YouGov, the international online research data and analytics technology group, and Havas have announced the expansion of their data partnership, which powers Havas’ client insights.

Artemis, a Canadian technology startup innovating data preparation to address data quality challenges, has secured $1.5 million in pre-seed funding.

Merkle, dentsu's technology-enabled, data-driven customer experience management (CXM) company, has announced it is scaling its global footprint in Latin America.

Powered by Nielsen’s Streaming Content Ratings service, which provides audience insights for programs and episodes across streaming platforms, SAG-AFTRA will have an objective source of domestic viewership data for original streaming programming

Metagenics, the global  science-based vitamin and supplement company, has announced its strategic partnership with Jellyfish, the integrated global digital marketing business entrusted with overseeing its global media strategy.

acto, the Paderborn-based active decision intelligence for B2B sales teams, has raised €3.7 million in seed funding.

 In this role, Zelcer will be responsible for all of dentsu’s client-facing data-driven, analytics and technology-enabled products and platforms, driving innovation and sustainable growth for clients.

With the Nielsen GWI Fusion, it’s now possible to compare scenarios and optimize media plans across multiple media types to allow for more informed cross-media decisions and understand U.S. TV audiences like never before.

 Also with this agreement, FOX will continue to license Nielsen’s suite of planning and audience measurement solutions to help advertisers and agencies reach audiences at scale for critical live news and sports programming.

Robinson will be responsible for all of Nielsen’s global communications, including external media relations, internal communications, corporate philanthropy, and executive communications for Rao and the Nielsen management team.  

This alliance means agencies and advertisers can now seamlessly integrate more than 500 CMV audience segments across 16 different verticals.

LG Ad Solutions is providing Nielsen with ACR data for both linear and CTV measurement, providing greater stability for Nielsen National TV audience estimates.

Marrying Kantar’s decades of creative evaluation expertise with the latest technology, the approach uses facial coding to uncover how well ad content captures the attention of viewers on a second-by-second basis, an essential tool in marketers’ arsenal. 

This launch is the first step in a global rollout of deduplicated, comparable, and comprehensive measurement of audiences across all platforms and media types. The timing of the rollouts and specifics of the solution will vary by market.

big group Amsterdam is an independent agency that adds value to people’s lives to provoke brand progress by combining creativity, data, and technology to encompass real connections across every facet of the customer journey.

 With the launch of a tailored platform in China and a digital strategy to quadruplicate the size of its Indian panel, the company expects to meet the needs of the dynamic Asian markets.  

Flapmax, a data and AI technology company, announced the twelve companies selected for the second cohort of the FAST Accelerator startup program, created in partnership with Microsoft to help strengthen and scale Africa's digital ecosystem.

Nielsen, the global player in audience measurement, data and analytics, has announced that Karthik Rao has been named CEO, effective immediately. 

Open Cosmos, the space tech business making satellites that gather data to solve pressing global challenges, has raised $50 million in Series B funding.

Rivery, the complete SaaS ELT platform, announced acceptance into the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Program.