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Button launches retail media inventory solution at Cannes Lions to empower publishers and creators

21-06-2024 | 09:45:22
This innovative solution empowers retailers, publishers and creators to seamlessly tap into retail media, the fastest-growing advertising channel in the history of the internet – with no development required.

Media.Monks partners with Adobe GenStudio to transform end-to-end content supply chains

18-06-2024 | 14:17:00
S4Capital's operating brand Media.Monks, a digital-first advertising and marketing services company, has partnered with Adobe, to transform end-to-end content supply chains and drive efficiency across Media.Monks three practices: content, data&digital media and technology services

Roblox taps PubMatic to offer programmatic immersive video ads on its platform

11-06-2024 | 12:00:00
The partnership will allow more brands to seamlessly reach Roblox’s global community of over 71 million daily active users, nearly half of them representing the highly coveted Gen Z demographic, while Roblox will gain scaled access to premium brand advertising demand.

Mastercard, influencer marketing platform Wowzi, and MDP announce $2 million investment to support African content creators

07-06-2024 | 08:52:18
This collaboration aims to transform the financial management landscape for content creators through innovative digital card solutions.

Adobe introduces next generation Frame.io to boost content workflow for creative projects

04-06-2024 | 11:00:00
As teams and organizations race to meet the accelerating demand for video content, creatives and stakeholders at all stages of development are slowed down by disconnected tools and systems.

LIONS announces the 2024 LIONS Scholarship cohort

30-05-2024 | 09:45:18
Designed to support the next generation of underrepresented talent, the scholarship offers 10 young creatives from around the world a fully-funded place on the Cannes Lions Brand Marketers and Creative Academies.

Hyundai invites Hispanic consumers to see the world in a new light through the New Santa Fe marketing campaign

28-05-2024 | 10:36:19
The campaign titled "Under a Different Light" – "Un nuevo punto de vista" – encourages Hispanic consumers to embrace a unique perspective on both the journey and life itself through the lens of the all-new Santa Fe.

Canon Middle East empowers the region's broadcasting industry with 'See No Limits' campaign

28-05-2024 | 10:26:34
Canon Middle East & Türkiye hosted its 'See No Limits' live show in Dubai, showcasing its cutting-edge capabilities in live production, broadcasting, and remote operation.

Clinch partners with Linqia on first-to-market omnichannel creator content experience for brands

28-05-2024 | 09:59:26
Now, Clinch and Linqia have joined forces to offer advertisers a streamlined solution to reach audiences with high-performing dynamically personalized creator-content ads, virtually everywhere they consume media.

AI startup Logie announces social commerce partnership with TikTok

28-05-2024 | 09:54:00
Logie.ai, a cutting-edge startup using AI and data science to automate brand-influencer partnerships, has been appointed an official TikTok Shops Creator Agency Partner.

Coca-Cola launches limited edition creation inspired by African culture

24-05-2024 | 09:52:00
Ahead of celebrating Africa Day, Coca-Cola is dropping its newest Coca-Cola Creation, Coca-Cola Wozzaah, a symphony of flavors inspired by the beating heart of African culture.

Instagram celebrates African Women in ‘Made by Africa, loved by the world’ campaign

22-05-2024 | 08:42:52
In a first, this year's Instagram campaign celebrates women of impact, spotlighting four trailblazing women from the continent and diaspora.

Mitgo Group launches platform connecting creators with brands in MENA

21-05-2024 | 08:50:00
The launch of Takefluence will allow Mitgo Group to strengthen its position in the MENA influencer marketing industry, which experts estimate at more than $1 billion.

Forum3 unveils a new platform connecting brands with AI creators

13-05-2024 | 07:20:00
Hive3 mobilizes a passionate community of creators and runs competitions to reimagine brand marketing and uncover future possibilities using AI.

Budweiser Brazil turns songs that mention the brand into targeted ads on Spotify playlists

07-05-2024 | 07:15:00
But Budweiser created a new way of advertising with UninterruptAds: a pioneering initiative that converts songs that mention the brand’s name into targeted ads within the platform in Brazil.

African Union and Google Africa launch campaign to celebrate the creative economy

06-05-2024 | 08:00:01
In celebration of Africa Month,YouTube creators across Africa are invited to share short videos capturing their unique perspectives using the #DiscoverMyAfrica hashtag.

Pushing the boundaries of fan engagement: what brands can learn from the demakes phenomenon

01-05-2024 | 10:48:00
For a long time gaming has mostly been about playing, but that is no longer the case. Nowadays, creation has also become an integral part of the gaming world.

Interpublic Group partners with Adobe to power content creation for brands and marketers

23-04-2024 | 08:24:00
 IPG is the first company to integrate Adobe GenStudio – which enables brands to speed up content ideation, creation, production and activation through generative AI – into its own marketing technology platform.

Mentos partners with VML in WIFI refresh campaign

12-04-2024 | 07:50:00
According to a study carried out by Dartmouth University (USA), researchers claim that placing aluminum foil around router antennas can improve the signal and reduce interference. Based on this study, Mentos created the "Wifi Refresh" campaign.

GigaStar to launch $1m YouTube Creator Fund to award creators

11-04-2024 | 12:47:00
GigaStar, a startup bringing creators and Investors together, is launching $1 million YouTube Creator Fund to help accelerate the journey of YouTubers.

NBA partners with Leo Burnett Dubai and Publicis Groupe Middle East in ‘Nets for Change’ campaign

03-04-2024 | 08:24:13
The campaign’s core objective is twofold: repurpose abandoned fishing nets as basketball nets while nurturing love of the game for aspiring young female basketball players across India.

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