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TPN, which works with consumer goods brands such as Hershey, Sara Lee and Espolon Tequila, chose AdAdapted to improve how its clients reach consumers during the pre-shop planning phase.

Roku plans to empower advertisers using The Trade Desk with the ability to leverage Roku Media and audience and behavioral data, so that The Trade Desk customers can better understand and optimize their campaigns for TV streaming viewers.

Facebook and Instagram already prohibit ads from running alongside content that’s been labeled as misinformation by its third-party fact checkers or that violates its policies.

Over the next year, Innovid will put the Ad Net Zero 5-Point Action Plan into practice to manage, reduce, and eliminate emissions.

With the capability to fill any screen from edge to edge, it provides a seamless viewing experience across all device types.

MGID, the global advertising platform, has announced the integration of Google Web Stories, formerly known as AMP Stories, into its platform, becoming the first third-party partner to support Story Ads and provide publishers with direct access to this additional stream of revenue.

Interactive Advertising Bureau, IAB, has released guidelines and best practices for games advertising to further enable advertisers to tap into the power of this channel.

Through ID5's solution, TripleLift is now able to onboard advertiser data and target across its publisher footprint.

Together, the pair are modernizing creative delivery for eco-conscious brands and agencies, using the power of streaming to advance more sustainable MiQ-driven campaigns across the world.

This AI-powered innovative tool marks a significant stride forward in addressing the challenges posed by the ever-evolving landscape of digital advertising.

ADvendio, the omnichannel retail media advertising platform, will accelerate its U.S. growth as it posts a 150% increase in global retail media revenues.

. With a mission to accelerate commerce, Klarna's marketing and ad solutions open new revenue channels for large and small retailers, especially during times when they're looking for extra support to grow their businesses. 

The acquisition will expand Premion’s capabilities in the growing CTV marketplace by combining Octillion’s cutting-edge technology with Premion’s award-winning local CTV/OTT advertising solution.

This offering will bring Captify’s Search Intelligence to the television landscape for the first time, helping brands elevate their CTV campaigns with real-time intent audiences and measure the impact on highly relevant, in-market households.

Acquired as part of the Tubi deal in 2020, AdRise is an advanced, integrated technology platform for CTV and linear inventory that has evolved into an enterprise-wide platform for Fox.

Managing over 150,000 advertising accounts and overseeing an annual spend of over $1.2 billion through their flagship online marketing platform, Adzooma, ClickTech continues to grow as an industry leader in the AdTech sector.

Prior to PubMatic, Aihara was with dentsu for over 30 years, leading multiple teams in the digital and TV businesses.

The ad-tech firm’s expansion plan comes into effect after successfully creating a footprint in the Indian digital advertising sector and establishing operational offices in the UAE, Indonesia, US, Russia and Singapore.

One major driver of the online advertising market is the increasing use of mobile devices and digital applications

Through this partnership, Wpromote’s clients will gain transparent access to PubMatic’s premium publisher inventory across display, video and connected TV (CTV) inventory.

Operating from PubMatic’s Hamburg office, Sauer assumes the pivotal role of overseeing both seller and buyer teams, steering PubMatic’s strategic expansion in the German market.