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The wide ranging report looks at the current trends in usage habits across video, TV and audio, as well as social media platforms, trust in advertising and trust in news reporting.

MovieSphere will receive detailed demographic data on its audience, allowing them to better understand their viewers and make informed content decisions.

The first-of-its-kind arrangement is multifold, with each company sharing measurement capabilities to drive innovation, opportunity, and advertiser value within the broader streaming TV ecosystem.

C360 will offer custom marketing integrations including audio opportunities on the Cineverse Podcast Network, display, social, experiential in-person events, and connected TV (CTV) advertising on the company's owned and operated free, ad-supported streaming television (FAST) channels.

Roku plans to empower advertisers using The Trade Desk with the ability to leverage Roku Media and audience and behavioral data, so that The Trade Desk customers can better understand and optimize their campaigns for TV streaming viewers.

This partnership allows Loop Media to enjoy Google’s premium demand while still looking to maintain its existing demand to maximize competition and increase fill rates and CPMs across the Loop CTV network.

With this launch, the channel aims to offer viewers a unique global motorsport experience. MAVTV Brasil will deliver highly curated programming to Connected TVs across the country, offering both regional coverage and major US programs with Portuguese subtitles.

This innovative feature creates a new premium inventory for live sports streaming, enabling advertisers to reach viewers without disrupting the viewing experience while simultaneously empowering publishers to optimize monetization strategies for their sports content.

This marks Immergo's strategy of Mergers and Acquisitions (M&A) in the OTT space, signaling a commitment to growth and industry leadership.

AdCellerant 's Addressable Streaming TV product is set to reshape how businesses connect with their target audience, maximizing the return on their investment (ROI) for every advertising dollar spent.

Paramount Global and Charter Communications, Inc. have announced they will extend their long-standing partnership with a multi-year distribution agreement for Paramount's full portfolio of linear cable networks

Compared to social media, TV and streaming content has a greater impact on Gen Z viewers' emotions, engagement and actions.

988 has launched a new gaming campaign which has been developed by The Invaders in collaboration with AFK.

SLING TV and PubMatic’s new partnership comes as more consumers seek ad supported streaming providers as a primary means for engaging with TV content.

Loop Media, Inc., a multichannel streaming platform that provides curated music video, sports, news and entertainment television channels for businesses, has announced a new partnership with First Canadian GPO, a group purchase organization that helps small and medium-sized businesses find immense savings on supplies and services.

The new insight removes the siloes of traditional television versus streaming, and puts all content distributors on a level playing field to allow for additional perspective of TV viewing today.

The multimedia campaign created by Team OMC (DDB and Critical Mass) is anchored by a new advertisement.

Powered by Nielsen’s Streaming Content Ratings service, which provides audience insights for programs and episodes across streaming platforms, SAG-AFTRA will have an objective source of domestic viewership data for original streaming programming

The report titled, Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, highlights that Asian Americans are spending nearly equal time watching  content on their TVs and smartphones.

To lead and oversee the company moving forward, Paramount Global has established an Office of the CEO, consisting of three senior company executives:

At the heart of the campaign are new :15 and :30 spots that will air on major networks on linear and streaming TV, executed by Marco's new media agency of record, Noble People.