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Online home store Wayfair launches Omni channel campaign to champion its diverse product range

24-06-2024 | 10:27:00
Wayfair, a global online home store has launched the third iteration of its integrated strategic campaign 'Go Your Own Wayfair'. This is the first spot of the campaign developed by Jung von Matt London for Wayfair.

Retail media is 50 per cent more effective than social media at driving responses to advertising, report

13-06-2024 | 09:05:00
The research found that retail websites are approximately 50% more effective at driving a response from shoppers than social media.

IAS expands brand safety measurement to include reporting on misinformation on Facebook and Instagram

11-06-2024 | 11:54:00
Facebook and Instagram already prohibit ads from running alongside content that’s been labeled as misinformation by its third-party fact checkers or that violates its policies.

DoubleVerify expands AI-powered brand safety capabilities for TikTok advertisers

10-06-2024 | 08:30:00
As TikTok continues to grow in popularity, the expansion allows advertisers to navigate the complex digital landscape with precision, ensuring their brand promotion is aligned with suitable content on the platform.

P&O Ferries and Publicis London unveil 'All Aboard' campaign to celebrate travel enthusiasts

07-06-2024 | 11:32:17
The ad, which spans TVC, press, OOH, radio, social, and digital display, continues the platform’s mission of demonstrating that no matter who you are or how you travel, a P&O Ferry is always a more enjoyable experience.

Social campaign calls for ecocide to be recognized as an international crime

07-06-2024 | 10:04:00
Serving as a stark reminder that nature needs better protection, the creative puts nature at its heart and gives a voice to wildlife whose habitats are being destroyed by imagining animals as ICC-esque judges ready to pass sentence.

Integral Ad Science enhances TikTok brand safety with new category exclusions

04-06-2024 | 11:05:00
This expansion further enhances and simplifies how advertisers measure and safeguard their campaigns on TikTok.

LG launches global campaign to to bring more optimism to social media experiences

31-05-2024 | 10:09:40
LG Electronics (LG) has launched a global campaign called 'Optimism your feed,' which aims to help users bring more optimism to their social media experience by inviting them to proactively engage with positive and inspiring content on their feeds.

Walkers partners with football stars Thierry Henry and David Beckham in new campaign

29-05-2024 | 15:13:00
Football legends Thierry Henry and David Beckham continue their search for Walkers, Britain’s most loved crisps, surprising fans with unique experiences in a new integrated campaign.

Pinterest appoints Beth Horn as UK Managing Director

29-05-2024 | 08:12:00
Horn will be responsible for leading Pinterest’s sales strategy and execution in the UK.

Home equity solution platform EasyKnock launches marketing partnership with iHeartMedia

29-05-2024 | 08:04:00
EasyKnock, the first home equity solution platform, has entered into an expansive marketing partnership with iHeartMedia which will include nationwide on-air and digital advertising campaigns across iHeartMedia broadcast radio and digital platforms.

Gen Z more impacted and influenced by TV and streaming than by social media, report

24-05-2024 | 09:11:03
Compared to social media, TV and streaming content has a greater impact on Gen Z viewers' emotions, engagement and actions.

Somention gets started for #teamkruidvat on TikTok and Instagram

22-05-2024 | 08:47:43
Kruidvat, part of AS Watson, and Somention are joining forces for an employer branding strategy on TikTok and Instagram.

Instagram celebrates African Women in ‘Made by Africa, loved by the world’ campaign

22-05-2024 | 08:42:52
In a first, this year's Instagram campaign celebrates women of impact, spotlighting four trailblazing women from the continent and diaspora.

TikTok is China’s most valuable brand, report

16-05-2024 | 08:07:00
According to a new report by Brand Finance, the global brand valuation consultancy, TikTok/Douyin comes in as China’s most valuable brand among the top 500 brands ranked.

Eagle Foods partners with ad agency Brokaw in multimedia campaign to relaunch Hamburger Helper

14-05-2024 | 10:10:00
The launch includes a new national campaign, the first for Lefty in almost a decade, and heralds the introduction of new and reformulated flavors and reduced cooking times.

Publicis Play, Leo Burnett Colombia and Alpin unveil role-playing game on WhatsApp

09-05-2024 | 10:49:51
With the brand purpose of breaking free from traditional gaming constraints, Guardians del Dorado democratizes access to digital entertainment. Leveraging WhatsApp as its platform, the game transcends socioeconomic barriers, reaching a diverse audience.

Martini unveils 'dare to be' global campaign

08-05-2024 | 09:57:39
Martini has announced the launch of its new global campaign, ‘Martini Dare To Be’; a celebration of the ‘modern aperitivo moment’ that has evolved from a ‘pre-event’ experience to become the main social gathering.

Volkswagen UK launches communications campaign showcasing unique stories about the lives of its customers

08-05-2024 | 09:33:40
Further real-life tales, photos and videos about Volkswagen drivers and their cars will be posted on the Volkswagen UK website. There will also be multiple activations on social media channels, at retailers and at other events.

Starbust encourages fans to experience the joy of endless possibility in new multimedia campaign

07-05-2024 | 07:18:00
The multimedia campaign created by Team OMC (DDB and Critical Mass) is anchored by a new advertisement.

Film director Spike Lee and actor Giancarlo Esposito star in Fiat’s electric vehicle campaign

02-05-2024 | 08:24:00
 The advertising campaign, "Italy in America," directed by Spike Lee, has launched across social media and digital channels.

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