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Teremana Tequila, the premium, small-batch tequila brand founded by Dwayne "The Rock" Johnson has launched its first multi-platform global advertising campaign.

 This acquisition, now rebranded as Insticator Australia, partners with the region's largest independent media agencies to deliver impressive results for end clients such as Acer and Suzuki.

As the programmatic ecosystem prepares for the deprecation of the third-party cookie, the proportion of campaigns run via CTV across Europe is set to increase substantially while brands and agencies alike lean more into curated media buys.

In the US, $8.9 billion was spent on political advertising during the 2022 midterm elections. AdImpact estimates that the 2024 political cycle will see that number increase to $10.2 billion, with a quarter of that spend going to digital and CTV.

This partnership allows Loop Media to enjoy Google’s premium demand while still looking to maintain its existing demand to maximize competition and increase fill rates and CPMs across the Loop CTV network.

With this launch, the channel aims to offer viewers a unique global motorsport experience. MAVTV Brasil will deliver highly curated programming to Connected TVs across the country, offering both regional coverage and major US programs with Portuguese subtitles.

This closed-loop CTV ad targeting and measurement solution is uniquely designed to utilize purchase data for reaching the right audiences in CTV environments while also measuring campaign impact on increasing customer spend.

CycloneBot employs new and enhanced evasion techniques to produce falsified CTV traffic across various platforms.

This infusion provides advertisers with unparalleled access to a diverse range of quality media and advertising opportunities across multiple channels.

This collaboration enables Samsung Ads to enhance its streamed content with a traditional TV-like viewing experience, while maximizing CTV advertising revenue via the introduction of a programmatic unified auction for the premium ad slots within their streamed ad breaks.

The new insight removes the siloes of traditional television versus streaming, and puts all content distributors on a level playing field to allow for additional perspective of TV viewing today.

The collaboration will allow for an accelerated phase of programmatic CTV growth for Vevo, allowing advertisers to drive scaled reach across its premium library.

The acquisition will expand Premion’s capabilities in the growing CTV marketplace by combining Octillion’s cutting-edge technology with Premion’s award-winning local CTV/OTT advertising solution.

Amid fast-growing interest and investment in Connected TV (CTV) across the UK and Europe, a new report reveals that CTV advertising is still struggling with a lack of transparency and a need for quality verification.

This new partnership taps into synergistic strengths on both sides of the integration and allows marketers to enhance audience reach and drive scale across today’s fragmented, complex and dynamic TV ad landscape.

These offerings come at a time when brands are increasingly seeking innovative ways to engage consumers and maximize the effectiveness of their marketing investments - leaning on the authenticity of creators and consumers’ trust in them.

This collaboration enables Vevo to improve their advertisers' targeting capabilities, enhance their streamed content with a traditional TV-like viewing experience.

This offering will bring Captify’s Search Intelligence to the television landscape for the first time, helping brands elevate their CTV campaigns with real-time intent audiences and measure the impact on highly relevant, in-market households.

As part of these efforts, the companies aim to roll out a digital transformation solution that utilizes Sony's communication devices for video transmission and KDDI's 5G standalone network by the end of 2024.

This new development in streaming verification will enable NBCUniversal advertisers to measure brand safety and suitability, and content performance at the program level.

Loop Media, which currently has over 71,000 screens in North America, has seen a growing demand for premium Latino-focused in-venue entertainment content for the Hispanic U.S. business community.