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The integrated effort highlights how electric vehicles can fit into daily routines, as the brand looks to engage drivers considering a shift to electric mobility.

The company outlined the progress in its latest Environmental Progress Report, highlighting advancements in materials, packaging and renewable energy across its global operations.

Developed with INNOCEAN Berlin, the campaign shifts focus from product features to storytelling, positioning the EV2 as a companion for meaningful life experiences.

The move follows a competitive pitch and signals a focus on integrating culture, creativity, and mobility.

Energy provider E.ON has appointed McCann Leeds as its lead creative agency for the Energy Infrastructure Solutions division, tasking the agency with strengthening how the business communicates its role in delivering local energy systems across the UK.

Virgin Media O2 has taken a significant step toward its ambitious net zero goal by signing a new 10-year Power Purchase Agreement (PPA) with The Renewables Infrastructure Group (TRIG).

Despite a slow recovery for the beer category following the pandemic and inflationary pressures, the company sees considerable potential for expansion through innovation, technology, and portfolio diversification.

The agency has committed to achieving net-zero greenhouse gas emissions across its entire value chain by 2050, using 2023 as its baseline year.

The innovation is designed to lower fuel consumption and CO₂ emissions, aligning with the company’s wider decarbonisation strategy.

The program is part of Sony’s broader Road to Zero initiative, which aims to achieve a zero environmental footprint by 2050 across its product lifecycles and business operations.

In a groundbreaking move that's redefining electronics recycling, Techbros Electronic Recycling has officially launched the Southwest's first fully AI-integrated, R2v3-certified ITAD and e-waste processing facility.

Ore Energy, the Netherlands-based iron-air long-duration energy storage startup, has successfully connected its flagship iron-air battery system to the electric grid in the city of Delft

PepsiCo has announced refined climate, packaging, agriculture, and water goals to continue to build a stronger, more resilient business that aims to drive scalable positive impact.

The company achieved several other major environmental milestones, including the use of 99 percent recycled rare earth elements in all magnets and 99 percent recycled cobalt in all Apple-designed batteries.

 This initiative seeks solutions to give retired wind turbine blades a second life and aims to engage industry, sustainability advocates and other potential partners to identify potential new applications for the material.

 The hero campaign assets including a funny TVC directed by Tom Merilion (Speers Films) feature a humorous story of an out-of-work relationship counsellor who has found that she has far less clients since Bord Gáis Energy Smart plans ‘are saving their relationships – and money’.

 To continue this journey, IKEA is launching a third wave of its renewable electricity programme to support suppliers in accessing more renewable energy sources.

Since 2021, the green power projects supported have fed a total of about three terawatt-hours (TWh) of electricity to the European power grid.

Deutsche Bank has supported Global Power Generation Australia (GPG) on its 2.3 billion Australian dollar financing facility, to further invest in its renewable energy portfolio.

Income Insurance has launched a humorous new campaign to tell EV drivers about the USPs of the new eDrivo Car Insurance and show how regular car insurance just does not deliver the same coverage.

Easee has picked Forsman & Bodenfors as its partner for brand strategy, design, and communications. With a renewed brand strategy that reflects Easee’s vision, business plan, and growth journey, the goal is to become a brand leading the way toward a reliable and electrified future.