Marketing Report


988 Suicide & Crisis Lifeline teams up with major US streamers to discuss mental health in new campaign

22-05-2024 | 15:45:00
988 has launched a new gaming campaign which has been developed by The Invaders in collaboration with AFK.

Online travel marketplace Wego extend partnership with TAT to showcase the beauty of Thailand

25-04-2024 | 09:18:00
Wego, an online travel marketplace in the Middle East and North Africa (MENA), has announced its continued partnership with the Tourism Authority of Thailand (TAT).

Colorado startup brings millions of high schoolers into the online babysitting market

05-04-2024 | 08:27:00
For years, the online babysitting industry has been dominated by major platforms that do not allow high school-aged babysitters to register on their sites.

NP Digital opens new office in the Netherlands with Joris Garritsen as Managing Director

26-10-2023 | 13:02:00
NP Digital, a global leader in end-to-end performance marketing, unveils its newest European office in the Netherlands under the leadership of Joris Garritsen as managing director.

Kantar Media unveils Campaign Audience Validation in Chile

04-10-2023 | 14:09:17
Kantar Media, a world player in audience measurement, has announced that Campaign Audience Validation™ is now available in Chile, making it the fourth Latin American market to introduce the product.

[Ghana] Actress Yvonne Nelson relaunches Heels & Sneakers TV series on YouTube

28-09-2023 | 08:02:00
After seven years of launching the Heels and Sneakers drama series on TV, actress Yvonne Nelson’s YN Productions has relaunched the series on YouTube with a captivating plot twist.

Internet users spend 18 minutes less online in 2023 than last year, report

05-07-2023 | 19:13:31
Although internet users still spend more than 40% of their waking hours on online activities, the average time spent online has dropped for the second year.

Music streaming platforms have added over 330 million subscribers in the past five years, report

10-05-2023 | 11:30:00
As the driving force of the music industry, streaming platforms have seen impressive subscription growth in the past years. With millions of Gen Zs and Millenials who prefer the subscription economy, their revenues and user count have more than doubled.

[eMarketer] What were the most downloaded social media apps in 2022?

15-02-2023 | 17:28:00
Meta gained a strong hold over the US social media app rankings last year, with Instagram, WhatsApp, Messenger, and Facebook all boasting the highest numbers of downloads.

Netflix taps Nielsen for global audience insights

06-02-2023 | 11:15:00
Nielsen has announced an expansion of its relationship with Netflix, which includes a multi-year agreement to provide linear and streaming audience data across the U.S., Mexico and Poland.

Hearst UK launches online shopping platform

21-12-2022 | 13:13:00
Hearst UK, the premium content and experience business, has announced the launch of the Country Living Marketplace, a new online shopping destination for high-quality artisan products, which builds on the brand’s direct-to-consumer offering.

[eMarketer] Can delivery apps help retailers take on Amazon?

21-12-2022 | 12:42:58
DoorDash, Uber, and Shipt have partnered with hundreds of retailers to offer same-day delivery.

Bloomberg Radio and TuneIn extend partnership with commercial-free radio experience

16-12-2022 | 13:00:00
TuneIn, the world’s live-streaming audio service, and Bloomberg, has announced the renewal of their partnership, extending their agreement for an additional three years, with the expansion of Commercial-Free local broadcast radio to Premium listeners.

Paramount+ arrives in Germany, Austria and Switzerland concluding a year of global expansion

09-12-2022 | 15:50:37
To celebrate its latest launch, Paramount rolled out its iconic Blue Carpet at the UCI Luxe in Berlin and hosted an unforgettable event featuring a first look at some of Paramount+'s premium content.

[Interview] Monty Sarhan (SkyShowtime): It’s still early days for streaming services

04-11-2022 | 17:05:00
On October 25, 2022, SkyShowtime launched as a streaming service from Paramount and Comcast in the Netherlands.

M-net, miecom bring fiber optic internet to Altenmünster, Germany

29-04-2022 | 16:46:00
Bavaria's fiber optic provider M-net is building a fiber optic network in Altenmünster in the Augsburg district together with the regional network operator miecom-Netzservice.

European digital publisher Axel Springer selects Outbrain to power its sponsored content recommendations

25-03-2022 | 07:58:48
Outbrain Inc., a recommendation technology company, has announced it had been selected by Axel Springer, Europe’s digital publisher, to power its sponsored content recommendations – placing it among Outbrain’s top ten publisher partners.

Cirrus Streaming launches new interactive streaming app for broadcasters worldwide

25-03-2022 | 07:48:35
Cirrus Streaming provides the live streaming app to broadcasters free of charge, allowing them to offer their listeners a dedicated listening experience through the iOS and Android-friendly app.

Outbrain expands partnership with Japan’s Sankei Digital in multiyear deal

24-03-2022 | 07:40:44
Outbrain Inc. a recommendation technology company, has announced its expanded partnership with Sankei Digital, one of the largest digital publishers in Japan.

Streaming adoption grows in Europe despite quality and advertising challenges, Conviva report

24-03-2022 | 07:25:23
While Europe as a whole experienced a 20% increase in streaming viewership, Southern and Western Europe saw roughly double that growth with 44% and 34%, respectively.

[eMarketer] Consumers, legislators, and courts seek greater protections for children on social media

17-03-2022 | 06:37:48
Social media platforms such as TikTok, Facebook, and Instagram are at an inflection point where going after the youngest users may no longer be tenable.