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The marcom sector experiences best stock market week in years
A week after the broad correction, the board turned completely green: all six tracked marcom companies ended the week of 4 to 11 August higher.
WPP biggest gainer in broad marcom market rally
WPP posted the strongest performance with a gain of nearly 16%, followed by S4 Capital. Havas was the only company to record only marginal growth.
Dentsu the biggest gainer on a series of account wins
This week, Dentsu was the biggest gainer on the back of a series of account wins, while Omnicom came under pressure and Publicis declined despite raising its full-year outlook.
WPP rises despite announcing a new round of layoffs
This week's developments are driven by a new round of layoffs at WPP, Havas winning the global media account for Candy Crush from Omnicom agency OMD, and Dentsu launching its own retail data infrastructure.
All marcom stocks rise in broad sector rally
The biggest gains came from S4 Capital and WPP, up 14.3% and 13.6% respectively—two companies that have faced pressure over recent quarters.
Omnicom takes Adidas global media account from WPP
The week's key developments included Adidas moving its global media business to Omnicom, the expansion of WPP Enterprise Solutions, a potential agency shift at Skechers, and reports that Dentsu plans to take its subsidiary Dentsu Soken private.
Publicis takes HP’s global media business from Omnicom
A positive week for agency networks, with Publicis posting the biggest gain and S4 Capital the only decliner
WPP rises despite pressure; Omnicom in the green, Havas supported by share buyback
Marketing Report Markets tracks the weekly stock market performance of international marcom companies.
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