Marketing Report


Ippolita Magrone: How context-aware AI can help influencer marketing platforms build trusting relationships in the age of authenticity

03-10-2023 | 14:02:00
In the age of authenticity, consumers seek the 'true you,' posing both a great opportunity and a significant challenge for brands.

Havas Play and BKT Tires strengthen partnership with Curling world championship deal

20-09-2023 | 09:56:52
Havas Play continues to hit and roll in the world of sports sponsorships. The network – expert on sports marketing, branded content, influencer marketing, experiential and live activation – has facilitated a new agreement for its longstanding global partner BKT Tires.

Evoke launches audience intelligence offering to unlock full commercial potential of life sciences brands

15-08-2023 | 15:04:52
Evoke, an Inizio company and a global health and life sciences brand, experience, and communications platform, unveiled its advanced audience intelligence offering.

Energy supplier Essent chooses ZUID Creatives as content partner

11-07-2023 | 14:27:00
Energy supplier Essent has chosen ZUID Creatives as supporting content partner

Amsterdam-based Contentoo raises €5m to scale its content marketing platform in Europe

02-11-2022 | 14:00:00
Contentoo, the platform for content creation and localization, has raised €5 million investment round, to scale its platform in Europe.

[Marketing Week] Bob Koigi: Meta’s proposed upgrades a win for content creators

12-10-2022 | 14:04:00
These announcements while unique are also poised to benefit content creators.

[Interview] Koen Denolf, Managing Partner, The Fat Lady

23-08-2022 | 08:53:00
Koen Denolf is a Content Strategist and Managing Partner at The Fat Lady.