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According to the analysis, advertising was responsible for 21.9 percent of total US economic output in 2024, supporting 29 million jobs and generating $10.4 trillion in sales activity.

Marketing playbook for a circular economy is the result of a collaborative research project which explored how marketers are capitalising on the competitive advantage that circularity can offer.

Record-high inflation, the war in Ukraine, and fears of a looming recession are all slowing deal activity. Technology firms have been hit particularly hard after attaining record levels in 2021.

Uganda has emerged as the happiest country in East African region followed by Kenya, Tanzania and Rwanda.