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The rapid integration of AI across the media value chain has transformed how brands interact with consumers, marking the beginning of The Algorithmic Era, where real-world value creation moves beyond experimentation

The owner-managed agency group is now responsible for media strategy, planning and purchasing for ten different Bosch business units.

Eurobest, celebrating Europe's most groundbreaking creativity, has revealed the line-up of experts selected to award the region's very best creative and effective work for 2024.

This result, driven by client gains, international recognition, and bolstered by growth in global presence, underscores the Group’s emphasis on innovative approaches and strategic planning.

Brands keen on introducing new and exciting experiences for their customers are introducing unexpected and innovative campaigns and products that continue to push the envelope in engagement and interaction.

The entire media strategy, planning, buying and distribution of the European brand campaigns on TV has been in the hands of the Mediaplus Group since April.

On the third day of the Cannes Lions International Festival of Creativity, the winners in the Creative B2B, Creative Data, Direct, Media, PR and Social & Influencer Lions were unveiled.

With this acquisition, Europe's largest independent media agency group not only bolsters its presence in one of the world's key markets but also progresses another step in amplifying its global Mediaplus competence and servicing international clients.

With clients such as Novartis, Abbott and Amgen, CMS has been the market leader for healthcare media in France for over 35 years. The Paris-based company focuses in particular on the prescription medicine (RX) segment.

With its subsidiaries Laya Solutions GmbH, Laya Media GmbH and Laya Data GmbH, the new Mediaplus subsidiary covers the entire value chain in the field of data-driven retail.

The Space Trash Signs were identified in partnership with Privateer, the Steve Wozniak co-founded space observation company, and the initiative is aimed at drawing attention to the problem of space pollution ahead of the United Nations Committee on the Peaceful Uses of Outer Space (UN COPUOS) in June 2024.

The agency is growing and with it the different areas of responsibility. In future, the new Mediaplus Board will be responsible for the core strategy and groundbreaking decisions of the entire agency group.