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The companies say the integration provides advertisers with automated access to premium homescreen placements, combining the reach and efficiency of programmatic buying with high-visibility advertising environments.

Programmatic digital out-of-home also enables campaigns to be adapted according to audience behaviour, consumer journeys and specific campaign objectives.

New analysis reveals where users are concentrated globally and how engagement differs across regions and demographics.

Based in Miami, Paula Marsilli will oversee strategic coordination for key regional accounts, supporting clients as they adapt to an AI-first marketing supply chain.

The combined entity will operate as an independent programmatic solution for brands and agencies in Latin America, bringing together MiQ’s AI-powered platform and Adsmovil’s regional data and activation capabilities.

Latin America is rapidly emerging as one of the world’s fastest-growing media markets, with revenues forecast to reach $65 billion in 2026.

Growth in the region is being driven by the rapid adoption of online video, advertising-led business models and formats designed for mobile consumption, including microdramas.

The move includes the launch of an AI-enabled Experience Hub in Lima, which will integrate creative, strategy, production, influencer marketing, CRM and data under one operation.

Cole, widely known as Vicky, brings close to three decades of leadership experience in advertising, brand transformation and client growth.

 Madruga has been part of Mexico’s most successful creative teams, with his agency being named Agency of the Year in Mexico 10 times in the last 11 years by Círculo Creativo de México.

Her appointment comes at a pivotal moment as AKQA embraces a new global structure, one designed to accelerate innovation and help clients navigate the next wave of transformation in the creative industry.

With match times landing squarely during business hours, Heineken didn’t ask fans to sneak away—it mandated them to a meeting they’d never forget.

Neofin, a Brazilian AI-powered SaaS platform for accounts receivable workflows, has secured $7 million seed round led by Quona and Upload Ventures, alongside other ivestors.

Chilean startup Videsk, a cloud-based video contact center enabling face-to-face communication via video calls on websites, mobile apps, kiosks, and IoT devices, has established a strong presence across Latin America

Merkle, dentsu's technology-enabled, data-driven customer experience management (CXM) company, has announced it is scaling its global footprint in Latin America.

Angeles Ventures, a Latino early-stage VC fund, announced an equity investment from Bank of America that will accelerate its goal to find, fund, and grow Hispanic and Latino ventures in the U.S.

To draw attention to the harsh truth of the Amazon’s plight, Vivo crafted a fake desert race that juxtaposes a wild fiction with an even wilder reality of vast environmental destruction.

Entravision Communications Corporation announced the launch of Fuego 106.7 FM, marking a significant milestone in the realm of radio broadcasting in Phoenix.

Grupago, a fintech startup pioneering digital microcredit for small businesses (SMBs) in Latin America, announced it has secured $4.3 million in seed financing.