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The collaboration will cover shopping destinations and roadside networks, offering advertisers access to more than 220 screens in some of the country’s most prominent locations.

In addition to its scheduled passenger-and-cargo flights, the cargo carrier added nine Boeing 777 charter freighters in the fortnight leading up to Valentine’s Day, to support the increased demand during this peak season.

Abd Rabbo will oversee Omnicom’s agencies in the country, focusing on talent, cross agency collaboration, and innovation to drive growth in the Middle East.