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[Column] Michelle Waweru: How Gen-AI is reshaping OOH marketing
Billboards now staring back at the city's residents with perfect smiles and flawless skin are getting less and less human.
PU Prime and the Argentine Football Association launches 'Champion in You' campaign
PU Prime has announced the launch of 'Champion in You', a three-phase global brand campaign that places human experience at the center of trading
The Magnum Ice Cream Company appoints Publicis as global media agency partner
The Magnum Ice Cream Company has appointed Publicis as its new global media agency partner
Heineken 0.0 study shows moderation goes mainstream
New research from HEINEKEN highlights a growing cultural shift towards choice and moderation, as the company continues to lead the way in the 0.0 category.
Netflix to acquire Warner Bros. in $82.7 billion deal
Netflix and Warner Bros. Discovery, Inc. announced a definitive agreement under which Netflix will acquire the core assets of Warner Bros
Diageo unveils third year of ‘The Magic of Moderate Drinking’ festive campaign
Diageo is defining what it means to be a great host through ‘The Magic of Moderate Drinking’ campaign, which is now in its third year.
AB InBev and Netflix announce global brand partnership
AB InBev and Netflix, announced a global partnership bringing together the world’s most iconic beer brands with one of the world’s most popular entertainment services
[Report] Worldwide movies and entertainment market to expand to $201.55 billion in 2033
The worldwide movies and entertainment market is expected to expand to $201.55 billion in 2033, from $101.33 billion in 2024, at a CAGR of 7.94% over the forecast period 2025-2033.
Corona Global named most valuable beer brand in Kantar BrandZ Rankings for second consecutive year
Corona has been recognized as the most valuable beer brand in the world for the second consecutive year in Kantar's BrandZ 2025 Most Valuable Global Brands report.
[Report] AI is turbocharging media production and democratizing creativity, but challenges persist for the industry
A new report by MIT Technology Review Insights explores how emerging tech is remaking the media and entertainment industries - opening new business opportunities for the technologically savvy.
Thomson Reuters launches second Corporate Venture Capital Fund valued at $150m
Thomson Reuters, a global content and technology company, has announced the launch of its second Corporate Venture Capital Fund, valued at $150 million.
Heineken® 0.0 launches a new globally integrated marketing campaign to start Dry January 2024 with zero judgment
Heineken®’s brand new ‘0.0 Reasons Needed’ campaign launching this January has been designed to send a clear message: if someone goes dry, it doesn’t matter why – it’s their choice.
Digital coaching platform CoachHub secures $42m growth financing to fuel AI innovation and product expansion
Global digital coaching platform CoachHub, has secured $40 million growth financing facility from HSBC Innovation Banking UK.
India's Global Startups Club begins international expansion, launches in the UAE
Global Startups Club, India's startup networking ecosystem for early-stage founders, entrepreneurs, and investors, is expanding into international markets with new entry into the UAE - Dubai and Abu Dhabi.
Global software investor Insight Partners closes Continuation Fund III at $1.5 billion
Global software investor Insight Partners, announced the closing of Continuation Fund III, with HarbourVest Partners leading a group of limited partners (LPs) investing in the fund.
Holmes Murphy and BrokerTech Ventures bring global insurtech accelerator to Des Moines, Iowa
Holmes Murphy and BrokerTech Ventures, have announced they will be co-hosting the second annual Rapid Global Insurtech Accelerator (RGIA) in partnership with InsurTech Israel.
Creative tech startup Artlist launches second $100K Fund to support video creators
Artlist, a creative technology company that provides a vast catalog of royalty-free digital assets and creative tools to empower brands and creators worldwide, has announced the return of its Artlist $100K Fund, a unique grant that offers one visionary creator $100K to bring their boldest and most ambitious creative idea to life.
LG launches partner alliance program to drive innovation growth
LG Electronics (LG), has launched LG NOVA Partner Alliance Program – a platform that brings together corporate partners and startups for cross-industry collaborations, technology and business development, and commercial partnerships to catalyze the growth of innovations for the future.
How startups can leverage digital PR to facilitate due diligence
Startups often face intense scrutiny during due diligence as investors, partners and financial institutions evaluate their potential.
AWS launches GenAI Lofts tour to foster AI innovation for startups and developers
Amazon Web Services (AWS), an Amazon.com company, has announced the launch of AWS GenAI Lofts, a global tour designed to foster innovation and community in the evolving landscape of generative artificial intelligence (AI) technology.
Artlist and Canva partner to empower professional creators
Artlist, a creative technology company that provides a vast catalog of royalty-free digital assets to empower brands and creators, announced its strategic partnership with Canva, the all-in-one visual communication platform.
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