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PubMatic appoints Peter Barry VP, addressability and commerce media for APAC region
Barry’s appointment sees him return to PubMatic’s Australia office, following a move to New York in 2021 as PubMatic’s Global VP Addressability and Commerce, where he spent two years.
Young Lions Competitions in UK, MENA and APAC open for entry
Aspiring young PR professionals have the chance to showcase their creativity and strategic thinking by answering a creative brief provided by a regional charity in 24 hours.
Integral Ad Science expands into four APAC markets
Integral Ad Science, a global media measurement and optimisation platform, has announced business expansion in four key APAC markets along with senior leadership appointments to accelerate AI-driven measurement and optimisation solutions for both local and global advertisers and publishers.
70 per cent of APAC marketers are spending on in-app advertising, report
The study surveyed brands and agencies across Singapore, Japan and South Korea to discover to discover their mobile and in-game ad buying preferences and challenges, as well as plans for 2024.
