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[Interview] Marius Demary, Director, Customer Strategy & Data Impact, DataLab
Loyalty reimagined: When KiK and DataLab GmbH, part of The Relevance Group (TRG), launched myKiK in 2022, the goal was to create a loyalty program that truly reflects what KiK stands for: accessibility, value, and genuine customer connection.
[Case] Turning data into drive: How The Relevance Group boosted Louwman’s conversions by 14%
With over 100 years of experience, the Louwman Group is one of the largest car distributors in Europe. Besides vehicle sales, the company operates in retail, leasing, financing, logistics, and healthcare.
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