Tagresults

Snap is coming off a tough Q4, and its business outlook is still grim. The company repeatedly mentioned the difficult economic environment, challenges from Apple’s privacy-related changes, and increased competition.

Retailers are looking for ways to implement generative AI in their organizations.

Meta gained a strong hold over the US social media app rankings last year, with Instagram, WhatsApp, Messenger, and Facebook all boasting the highest numbers of downloads.

While overall social network user numbers are rising slowly in the UK, there’s much greater movement in terms of the platforms being used.

Google entered the chatbot market on Monday with the unveiling of Bard, a clear response to ChatGPT which will launch in the near future and allow users to search via a conversational interface.

There’s no release date for these products, and a Google spokesperson said that the company wants to ensure that the tech is helpful and safe before sharing externally.

Shopify has made a number of moves aimed at shoring up revenues as ecommerce growth slows from its pandemic heights.

The habit of buying products on Amazon makes its dominance hard to shake, but discovery is key to capturing Gen Z shoppers and users.

Shutterstock is positioning itself as an “ethical” partner in contrast with rival Getty Images.

Retail media was the fastest-growing digital ad channel worldwide in Q3 2022, with retail media spend increasing 45% versus a year ago.

Artificial intelligence rapidly became one of the most-watched sectors in media and technology, but it has run into major roadblocks in the way of its ambitions for widespread adoption.

Nearly 30% of major advertisers say they’re cutting their ad budgets into next year, according to a World Federation of Advertisers (WFA) survey of 43 multinational companies.

Social commerce sales grew 34.4% this year to $53.10 billion, according to eMarketer forecast, as more people shop on social media and existing buyers spend more.

The majority of the cuts will be directed at the company’s retail and recruiting divisions, CEO Andy Jassy said in a letter to employees.

While the overall market slows, not all categories will take the same hit. Social media is definitely in trouble, but connected TV (CTV) and retail media are in good shape.

Instead, Gen Zers’ TV time is headed to social media—which includes digital video—where they spend the bulk of their time with media.

DoorDash, Uber, and Shipt have partnered with hundreds of retailers to offer same-day delivery.

This isn’t the first time Meta pulled out the “ban-all-news” threat in response to legislation giving publishers negotiating power.

Only one in three marketers indicate they intend to increase programmatic spending next year.

The UK is a nation of digital buyers. But their appetite for shopping online hasn’t yet extended to social media

The speculation is that Musk wants to transition Twitter away from its ad-supported revenue model into a subscription-based service.