Marketing Report


Locala and Displayce elevate successful cross-channel campaigns in extended partnership

05-02-2024 | 10:39:20
This advanced capability offers exceptional flexibility and value to Displayce customers, enabling them to easily combine DOOH with mobile channels.

DoubleVerify and Locala sign strategic global partnership to optimize attention measurement

27-11-2023 | 08:33:02
This collaboration will see Locala benefit from DV’s Authentic AttentionⓇ measurement solution, Authentic Ad™️ features for media quality, and cutting-edge innovations and detection methods from DV’s Fraud Lab.

Locala recognized among the top 10 ad management solutions providers in Europe 2023

27-11-2023 | 08:26:05
The prestigious recognition comes as the industry witnesses a surge in innovative technologies reshaping the future of media and marketing.

Locala named one of the marketing excellence awards finalists in Singapore

25-10-2023 | 14:15:00
Judged by an independent panel of industry leaders and senior marketers, the awards celebrate outstanding work in Singapore’s marketing industry. 

Locala named finalist in Digiday Technology Awards

29-08-2023 | 13:00:00
The spotlight was on Locala’s campaign in collaboration with Captura Group for La Vaquita, which boosted the brand’s presence and in-store foot traffic.

Locala - Demystifying digital advertising: A guide to key terms and concepts in a data-driven world

28-08-2023 | 07:38:00
The digital advertising space is constantly evolving as new technologies and practices arise, and the vocabulary changes just as rapidly.

Locala - Beyond the map: Transforming location intelligence into actionable media strategies

10-08-2023 | 07:41:00
In today’s data-driven era, the application of location and mobility data has significantly shaped the landscape of digital advertising.

Integrating DOOH programmatic into omnichannel strategy: Locala’s three tips

26-06-2023 | 07:47:19
Benvenuto Alfieri, Italy Country Director at Locala tells us how to best integrate DOOH into multichannel media strategies.

Ecoride by Locala

20-06-2023 | 07:50:02
On June 8th, Locala hosted an exciting event called Eco Ride by Locala, which celebrated the eco-responsible initiative of cycling.

Locala: Introducing The Flyer

16-06-2023 | 07:54:00
The Flyer! The Flyer enables advertisers to deliver an interactive catalog experience in a digital, omnichannel environment

Locala: The power of location and mobility data for optimal DOOH marketing

16-06-2023 | 07:51:00
In the ever-evolving marketing landscape, businesses are always looking for ways to more effectively connect with their target consumers.

Lindsay Hackers joins Locala as head of new Toronto office

31-05-2023 | 10:30:00
Before joining Locala, Lindsay held senior sales positions  at Quantcast, MiQ and JUICE Mobile where she achieved a successful track record.

Miele chooses Locala and PHD for their drive-to-store campaign “For a Better Future”

12-05-2023 | 07:57:29
Locala put its 360° expertise at the service of the campaign objectives, from reaching Miele’s target audience to generating visits within the 81 selected retailer stores.

Locala names Vincent Pang as APAC Managing Director

13-04-2023 | 11:30:00
A Sales and Marketing veteran, Vincent has extensive experience working closely with advertisers from top brands,  including McDonald’s, Shell, MARS, Singapore Airlines, Heineken and more.

Locala names Hadrien Bailly Canada Managing Director

29-03-2023 | 16:00:00
 His appointment marks a new chapter in Locala’s  North American expansion. After opening the Montreal Office four years ago, Hadrien helped sustain the company’s growth and recently led the opening of a new office in Toronto.

Locala receives two gold awards at French Cas d’Or Ceremony

24-03-2023 | 07:58:00
 Locala, the world’s commerce media platform, received two Cas d’Or awards in the Omnichannel and Mobile to Store categories

Locala launches new retail analytics features for smarter business outcomes

16-03-2023 | 08:02:00
More and more, marketers are facing challenges when it comes to identifying and reaching the best audiences that will ensure the highest return on investment for their brands. 

Kitchen Aid partners with Locala and IGPDecaux to launch a OOH+Mobile drive-to-store campaign

06-03-2023 | 12:00:00
The OOH+Mobile campaign, aired in Milan was custom designed to meet the specific needs of KitchenAid and its main aim was to continue and expand the conversation with the target audience.

Locala apoints Benjamin Soubeille as EMEA Marketing Director as part of the company’s European expansion

15-02-2023 | 11:45:00
Benjamin brings a wealth of knowledge to the team. He started his career at Mediacom as an Account Manager for various clients, including in the Automotive, Entertainment, and Consumer Packaged Goods industries.

Locala: Say goodbye to radius targeting, and hello to travel time

03-02-2023 | 08:06:49
The topic of geomarketing is steadily gaining traction, especially as advertisers are looking for inexpensive, easy, and reliable targeting solutions.

Locala names Sandrine Préfaut as Europe Managing Director

30-01-2023 | 11:45:00
As part of Locala’s global expansion as a commerce media platform, CEO and Founder Christophe Collet has announced the promotion of Sandrine Préfaut to Europe Managing Director.