Tagresults
Heineken announces first harvest of barley from regenerative agriculture
This is the result of the TRANSITIONS programme and its industry coalition led by VIVESCIA, the French cooperative farming and food processing Group.
Heineken transforms laundromats into 24-hour sports bars targeting South Korean football fans
Heineken has turned 24-hour laundromats into all-night sports bars so that Korea’s most dedicated football fans could tune in to watch the UEFA Champions League.
Heineken Silver teams up with 'Deadpool and Wolverine' for new summer campaign
The collaboration will include a new creative campaign featuring the film's stars Ryan Reynolds (Deadpool) and Hugh Jackman (Wolverine), where fans will see how Heineken Silver is the perfect bridge to help resolve the bitterness between Deadpool and Wolverine.
Heineken UK launches The 'Ross Kemp Behind Bars' campaign to showcase the SmartDispense cellar technology
The new campaign, Ross Kemp Behind Bars, will follow Kemp as he visits great pubs up and down the country to find out how SmartDispense helps licensees save over 20,000 pints per year of beer, cider, water and gas, and deliver the perfect pint every time.
Heineken France launches Project Circle to reduce carbon emissions
As part of the company's commitment to its global sustainability goals, Project Circle focuses on revaluing brewers' spent grain (BSG) to create a more sustainable brewing process.
Heineken and Dutch museum Rijksmuseum extend partnership for two years
The partnership between Heineken and the Rijksmuseum is based on a shared vision of bringing people together in a special way and allowing (future) culture enthusiasts to enjoy art and history.
Heineken and US retail marketplace Bodega unveil ‘The Boring Phone’ to ignite social interactions
The limited run of ‘dumb’ phones - specifically designed to have reduced tech capabilities - has been created to encourage people to enjoy better real-life connections on nights out by disconnecting from their smartphones.
Heineken and creative agency LePub launch ‘The First Ahhh’ global campaign
The wider global campaign showcases Heineken’s five core brewing principles to consumers, which are the secret behind the beer’s reliable high-quality, perfectly balanced taste – no matter where you are in the world.
Heineken Spain and The Junta de Andalucia renew agreement to protect Doñana's Water
This programme, which started in 2016 and is to be continued until the end of 2026, is an example of public-private collaboration that also involves the Guadalquivir Hydrographic Confederation and the NGO SEO/BirdLife.
Heineken and CSIN open world's largest solar thermal plant in Spain
This innovative Fresnel technology plays a crucial role in transitioning to renewable thermal energy, aligning with Heineken’s ambition of achieving net-zero emissions across its value chain by 2040.
Heineken and Amsterdam join hands for the city's 750th birthday
To celebrate the festive collaboration between the city and the brewery, Mayor of Amsterdam Femke Halsema and Heineken CEO Dolf van den Brink raised a glass in the old boardroom of Heineken.
Heineken announces first cross-border electric freight journey in partnership with Einride
This is in line with Heineken’s ambition to reach net-zero carbon emissions in the value chain by 2040, with logistics representing 12% of their total carbon footprint.
Heineken launches campaign to help make football more inclusive
Heineken teams up with new ambassador, Dutch team captain Virgil van Dijk alongside former Lioness Jill Scott MBE, to celebrate the modern face of football fandom.
Carlsberg Group completes first full year of Together Towards ZERO and Beyond initiative
With its 2023 ESG and Human Rights reports, the Group marks its first full year of the TTZAB programme and shows steady progress across its eleven focus areas
Heineken selects Siemens for decarbonization programme at breweries and malt houses
Siemens and Heineken will work together on a long-term decarbonization programme which will see Siemens implementing solutions and services from its Siemens Xcelerator portfolio, to reduce energy usage at more than 15 Heineken beer and malt production sites.
Heineken’s net-zero and FLAG targets get approved by the Science Based Targets initiative
SBTi’s approval affirms Heineken’s near- and long-term ambitions for decarbonisation, which are aligned with the 1.5 degrees pathways required for a science-based approach.
Heineken is the world’s most valuable beer brand, valued at $7.6 billion, report
Despite the inflationary pressures being faced by consumers, beer brands continue to see brand value growth. Further, Heineken also ranked second in terms of brand strength.
Dutch creative agency Boomerang wins at Cannes Lions for Heineken campaign
Dutch creative agency Boomerang has won as an additional agency at the Cannes Lions Festival for The Closer for Heineken campaign.
Heineken confronts growing work life imbalance with new global campaign
HEINEKEN is addressing this growing work life imbalance with The Closer, an outlandish high-tech bottle opener that immediately shuts all work applications when a bottle of Heineken is opened with it.
Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge
The scheme now covers 25 multinationals, including Bayer, Danone, Diageo, Ikea, L’Oréal, Mastercard, Mondelez, PepsiCo, Pernod Ricard, Sanofi and Unilever representing an estimated $43bn in global ad spend.
Heineken shares its Net Zero carbon roadmap
By 2030, the brewer is targeting to reduce its scope 1 and 2 emissions by 90% and scope 3 by 21% (vs the 2018 baseline). Heineken strives to reach net zero from barley to bar by 2040.
