Marketing Report


[Column] Michiel Frackers: Apple says sorry and Microsoft concludes record CO2 contract

13-05-2024 | 12:15:00
There is one place where they are happy this weekend with all the publicity around Joost Klein and the Eurovision Song Contest and that is at Apple.

[Column] Michiel Frackers: A gigaton industry: CO2 removal

06-05-2024 | 12:45:00
Decarbonization, the removal of carbon, has become a critical tool in the fight against climate change, but it also shows promise as a means of global economic acceleration.

[Column] Michiel Frackers: Musk and Zuckerberg are switching roles and BlackRock is making a big push in decarbonization

29-04-2024 | 11:25:27
Elon Musk had a fantastic week and Mark Zuckerberg saw two hundred billion in stock market value evaporate, because shareholders have doubts about his billion-dollar investments in AI.

[Column] Michiel Frackers: Smart tips tricks and hacks for a better life

08-04-2024 | 12:15:00
It's tempting to get caught up in news about the gadgets, tricks and gimmicks that the technology sector showers upon us every day.

[Column] Michiel Frackers: Harari: For the first time, no one knows what the world will look like in 20 years

18-03-2024 | 12:48:00
Yuval Noah Harari was a guest on Stephen Colbert’s late night talkshow, leading to an unexpectedly relevant conversation for that time of the day on network television.

Michiel Frackers: Hamas gets a helping hand from social media

16-10-2023 | 12:18:00
It is not possible to write cheerfully about new innovations when the world is on fire. Especially not when the world’s most widespread innovation of this century, social media, is being used by terrorists.

[eMarketer] Meta plans revenue split with creators

11-10-2022 | 16:50:00
Facebook is bringing some creator-friendly changes to Reels, its TikTok competitor.

[eMarketer] Meta faces Facebook’s real-world problems

09-05-2022 | 10:53:27
After its monumental rebranding and metaverse pivot, the company formerly known as Facebook was bullish on all things VR. Its enthusiasm was contagious

[eMarketer] Ecommerce isn't the saving grace Meta needs

06-05-2022 | 08:01:16
Still, the massive user bases of Meta’s social networks are seen as an ecommerce advantage.

[eMarketer] EU, UK to investigate Google and Meta for ad tech antitrust violation

14-03-2022 | 07:31:07
According to eMarketer, the EU has led a global wave of regulation and penalties against Big Tech companies, with search and ad technologies coming under especially severe scrutiny, making this investigation the latest in a series of fines, legal challenges, and penalties that have plagued Big Tech in Europe.

[Marketing Report] Bob Koigi: The rise and rise of mobile advertising

03-03-2022 | 10:15:00
That growth has been attributed to the growing preference among individuals for mobile devices to obtain information on the go and subsequently the continued transition from desktop PCs to smartphones.

Meta launches Facebook reels globally

01-03-2022 | 08:27:50
Facebook Reels, which is part of Meta’s response to the threat of TikTok, allows creators to share short-form video content on Facebook or cross-post Reels from Instagram to help them reach a broader audience.

[eMarketer] YouTube is the number one US app for shorter videos

25-02-2022 | 07:47:33
Among US social video viewers, YouTube is the top platform for watching short-form content, with 77.9% of those ages 16 and older going there to stream videos less than 10 minutes long

[eMarketer] Where to reach livestream viewers on social media

15-02-2022 | 16:20:00
Among US social video viewers, YouTube is the most popular place to watch live content, with 52.0% tuning in on the platform.

[eMarketer] Facebook hit 2 billion users, but growth is slowing

03-02-2022 | 07:39:43
Facebook added about 96 million users worldwide in 2021, making last year the first time the social network failed to add over 100 million users.

[eMarketer] Apps will shift from ad dependency in 2022

08-12-2021 | 06:52:17
Making money through ads has gotten harder, so many developers will place bets that consumers are ready to sign up for even more subscriptions and to buy things directly through their apps.

[Marketing Week] Bob Koigi: Reinventing advertising offerings

11-11-2021 | 10:50:00
With corporate and brands committing more resources to advertising as the world gradually adapts to new normal post pandemic, advertising agencies are coming up with innovative offerings and getting into strategic partnerships to tap into the new ad opportunities.

Global ad spend on Facebook and Instagram on an upward trend in 2021, report

10-11-2021 | 13:12:55
Emplifi, the unified customer experience platform, has released its “State of Social Media and CX” report for Q3 2021, offering key insights on social media ad results, organic social media brand efforts, and CX trends.

[emarketer] Google, Facebook and Amazon to earn  $211.20 billion in US digital ad spending

10-11-2021 | 13:05:13
Google, Facebook, and Amazon will rake in 64.0% of this year’s $211.20 billion in US digital ad spending, about the same share as 2020 and up 1 percentage point from 2019.

[eMarketer] Facebook ad spending on an upward trajectory

09-11-2021 | 15:49:59
Despite Apple’s iOS privacy changes, eMarketer estimates that US advertisers will spend $50.30 billion on Facebook advertising in 2021, up 32.1% from last year.

[eMarketer] The nexus between user trust in social media platforms and engagement with ads

27-10-2021 | 13:33:26
Building user trust is critical for social platforms and their advertisers; it affects how users feel on social media sites and may also impact whether users want to engage with ads there.