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Coca‑Cola launches Olympic and Paralympic games campaign
The campaign, which features a diverse group of Team USA and Team Canada athletes with their sights set on Paris, builds off the global theme from the company for Paris 2024, “Celebrate Everyday Greatness.”
Coca-Cola, Siemens campaigns among winners in the Cannes Lions
The Outdoor Lions, celebrating creativity experienced out of home, received 2053 entries, and 57 Lions were awarded: 10 Gold, 18 Silver and 27 Bronze.
Coca-Cola, Colgate and OMO are the world’s most preferred brands by shoppers, study
Kantar, the global marketing insights and consulting company, has revealed the world’s most chosen brands and lays out a comprehensive view of how shopper behaviour evolved around the world in 2023.
Coca-Cola launches limited edition creation inspired by African culture
Ahead of celebrating Africa Day, Coca-Cola is dropping its newest Coca-Cola Creation, Coca-Cola Wozzaah, a symphony of flavors inspired by the beating heart of African culture.
Coca‑Cola Refreshing Films partners with actor Geena Davis to support of underrepresented filmmakers
The two organizations’ shared mission to further support change and diversity in the film industry brought them together.
Water brand Dasani unveils refreshed packaging, formula and marketing campaign
The water brand, which has hydrated and refreshed North American consumers since 1999, is unveiling an eye-catching visual identity system (VIS) across all packaging and communications.
Sprite reintroduces obey your thirst campaign to Gen Z
Starring in the new creative are NBA Star Anthony Edwards, who previously partnered with Sprite in 2022, and Sha'Carri Richardson, the world's fastest woman and Sprite's first female athlete partner.
Coca‑Cola brand Powerade launches Olympic Games Paris 2024 global campaign
Building on The Coca‑Cola Company’s nearly 100 years of partnership with the Olympic Games, the campaign kicks off with a new creative campaign featuring U.S. Olympic hopeful Simone Biles and other athletes competing in Paris 2024.
Coca Cola and Marvel tap augmented reality in new packaging and storytelling campaign
The collaboration will be supported by an immersive, multifaceted campaign anchored by a new commercial, as well as digital character collectibles, out-of-home content and exclusive merch on CokeStore.com.
Minute Maid launches global campaign to show how the brand ‘sells itself’
The Minute Maid Zero Sugar campaign was delivered by Studio X, the execution arm of WPP Open X, and supported by X&O, Essence Mediacom, United Talent Agency, Zeno Group and Ogilvy.
Coca-Cola Creations celebrates K-pop with limited-edition zero sugar drink
Coca Cola K-WAVE Zero Sugar infuses the iconic taste of Coca Cola with a refreshing burst of fruity-flavored K-Pop magic, and aims to connect devoted fans and iconic artists alike.
Coca‑Cola launches Happy Tears soda exclusively on TikTok
The limited-edition offering combines a timeless Coke taste infused with a salty splash of minerals for taste and a sweet pinch of peach, drawing inspiration from the tears of joy brought on by small, everyday acts of kindness.
Coke Zero Sugar taps AI in new global campaign
The drink is singing its own praises, too, in a pair of music-focused activations. “It’s Gonna Be Me,” the chart-topping Y2K single, is the new anthem for Coke Zero Sugar in 2024.
Coca‑Cola taps Hollywood stars to bring ‘real magic’ to the small screen with Christmas short films
Coca‑Cola tapped award-winning Creed II director and screenwriter, Steven Caple Jr. and Universal’s Jurassic World franchise actor and director Bryce Dallas Howard, to bring cinematic quality to the feature films, which showcase the power of embracing the “inner Santa” in all of us through acts of kindness, generosity and goodwill.
Coca-Cola begins making local deliveries in Belgium with 30 electric Renault Trucks vehicles
Through a key partnership with Renault Trucks, the beverage manufacturer is electrifying one-fifth of its truck fleet and creating the largest fleet of electric trucks in Belgium.
Coca-Cola launches its sustainability platform JAMII in Africa
. Through this signature platform, Coca-Cola hopes to attract like-minded partners to help accelerate on-the-ground impact of its initiatives.
Coca-Cola partners with Tech Partners to create bottle prototype made from plant-based sources
The prototype bottle comes more than a decade after the company’s PlantBottle™ debuted as the world’s first recyclable PET plastic bottle made with up to 30% plant-based material.
Coca-Cola becomes global implementing partner for Ocean Cleanup’s River project
The Coca-Cola Company and The Ocean Cleanup are teaming up behind a clear objective: to stem the tide of marine waste by intercepting plastic debris from rivers around the world.
AHA sparkling water launches first ad campaign
Featuring actors and comedians Lauren Lapkus and Colton Dunn, the joyful and bright creative highlights AHA’s pick-me-up credentials and eye-catching, reaction-worthy portfolio of flavors.
Coca Cola partners with AB InBev, Unilever and Colgate to spur next generation of sustainability innovations
The Coca-Cola Company is partnering with Anheuser-Busch InBev (AB InBev), Unilever and Colgate-Palmolive to mobilize some of the world’s sharpest thinkers to solve some of the world’s most pressing sustainability challenges.
Coca-Cola unveils 2030 water security strategy
The Coca-Cola Company has announced a holistic strategy to achieve water security for its business, communities and nature everywhere the company operates, sources agricultural ingredients for its beverages and touches people’s lives by 2030.
