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Developed by Fold7, the campaign centres on the idea that taste remains subjective, positioning the brand within cultural conversations where differing perspectives coexist.

The fully integrated campaign spans TV, video on demand, out-of-home advertising, and digital and social media, encouraging people to reject rigid expectations and celebrate their individuality.

First launched in 1976, Kaiser pioneered a new beer category and has maintained its position as the country’s top-selling pilsner, brewed at Olympic Brewery.

The design draws inspiration from the historic Gilding Lacquer Art Technique, traditionally used on luxury items, and was refined with artificial intelligence to merge traditional and modern aesthetics.

The brand has announced the launch of Tuborg’s refreshed brand identity: a bold, dynamic design system that amplifies the brand’s energy and modernity while staying true to its iconic roots.

Carlsberg is using miniature craftsmanship to send a big message about moderation. The brewery has introduced what it calls the world’s smallest non-alcoholic beer — a bottle only twelve millimeters tall containing just 0.005 centiliter of alcohol-free beer.

The centre positions India as a central hub for the brewer’s technology development and global operations support.

Since its launch in 2023, the Global Standards Coalition, led by IARD, has continued to grow, united by a shared commitment to raising industry standards and driving global action.

The campaign launched this month and marks the first expression of Somersby’s new global positioning, with Asia leading the charge.

 By next year, Carlsberg Denmark will be brewing 100 million litres of beer with regeneratively grown malted barley, as Carlsberg has just signed a new contract with the maltsters Fuglsang and Viking Malt for the 2025 harvest.

The Miracle Can’s striking Liverpool FC red and Carlsberg green design takes fans on a reminiscent journey through the highs and lows felt on that night in Istanbul 20 years ago.

This partnership plays a key role in Carlsberg Group's broader strategy to invest in its portfolio of brands and accelerate long-term growth.

The Danish brewer is marking the festival with specially designed packs, perfect for families and friends to enjoy in style as they come together for the celebrations.

As part of its sustainability strategy, Together Towards ZERO and Beyond, Carlsberg Group has committed to sourcing all raw materials according to regenerative principles by 2040. This transition will benefit both climate and the environment.

Ten global beverage companies have joined forces under a new industry-wide consortium, called REfresh Alliance, which is designed to help accelerate renewable energy adoption across the industry’s supply chain.

Building on the growing interest in art among younger generations and the power of art to forge emotional and meaningful connections with consumers, Somersby has launched its first global artist collaboration.

The unique lure resembles a drunk person who has ended up at the bottom of the lake. It serves as a visual warning against the dangers of drunk fishing and a reminder to anglers to choose non-alcoholic beverages when on the water.

The grain, which has thrived in West Africa for over 5,000 years and is widely used in African cooking, can thrive in poor soils and is drought-resistant.

Inspired by this insight, Fold7 set out to create for Carlsberg the ultimate football fandom accessory: a Carlsberg-branded beer-proof hat.

Served in all concourse and hospitality concessions from the start of the 2024/25 season, CMBC will also support the installation of new bars and facilities across the stadium as part of the wider development of offerings at Villa Park.