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Served in all concourse and hospitality concessions from the start of the 2024/25 season, CMBC will also support the installation of new bars and facilities across the stadium as part of the wider development of offerings at Villa Park.

 The new campaign is another example of Carlsberg Group’s strategic investments to accelerate growth in the premium beer segment.

To mark the departure of legendary Liverpool FC manager Jürgen Klopp, Carlsberg has teamed up with Erdinger Weissbräu to release a limited-edition celebratory beer - one for every official game he has been in charge of the Reds.

Established in 2023, the partnership between Carlsberg Group and WWF is the starting point for a process aiming to rejuvenate vital wetland ecosystems and replenish local water resources to ensure basin sustainability.

Carlsberg Asia has announced the signing of an agreement with Southeast Asia’s everyday superapp, Grab, for a strategic partnership that aims to transform how consumers enjoy their beer.

The latest Good Taste with a Twist (GTWT) campaign will evolve Rue 1664 and act as a gateway to inspire a brand lifestyle and culture that embodies the new modern Francophile in the 1664 brand world.

The new campaign follows consumer research that uncovered a universally recognised human truth: the best things in life come to the curious.

The inking of this agreement will bring the partnership to 42 years, and reiterates its standing as the longest partnership in Premier League and club history.

The investment will contribute to an even more efficient use of resources in the business and lead to 120 fewer truck transports each year.

Having targeted a 15% reduction versus 2015, it has since delivered a 16% reduction.

Carlsberg Sverige has continuously been working to reduce the carbon footprint in all parts of the business, driving local actions and results towards Carlsberg Group’s ambition for a ZERO Carbon Footprint.

Almost two years ago, Carlsberg Denmark broke grounds on its new water recycling plant. Since then, by recycling 90% of all process water from production, the brewery has saved almost 1 billion litres of water.

Carlsberg Group has signed the guiding principles on women’s empowerment and gender equity, further cementing the company’s Diversity, Equity & Inclusion commitment.

The resulting ambitions for a ZERO Carbon Footprint, ZERO Water Waste, ZERO Irresponsible Drinking and a ZERO Accidents Culture set quantitative targets to be achieved by the end of 2022.

Carlsberg Sweden has been working continuously to reduce the carbon footprint in all parts of the business.

Carlsberg's new PPA contributes progress on two targets under the brewer's ambitious new ESG programme, Together Towards ZERO and Beyond (TTZAB):

FIND-IT enables ultrafast improvement of many different types of plants, such as cereal crops, but also microbes.

These include a roadmap to achieve net zero carbon emissions across the entire value chain by 2040, from the barley in the fields to the beer in hand.

In its largest pilot to date, Carlsberg Group has revealed the trial of its new Fibre Bottle, putting the bio-based and fully recyclable beer bottle into the hands of consumers for the first time.

Danish brewing company Carlsberg Group’s brand Somersby has unveiled a new Global Brand Equity Campaign dubbed “Best Shared with Friends.”

Developed through collaboration with the multi-stakeholder Danish partnership for Resource and water efficient Industrial food Production (DRIP), our Fredericia brewery in Denmark began operating its new state-of-the-art water-recycling plant in 2021.