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World’s 25 largest agency companies and the state of the agency market

03-05-2023 | 08:18:22
WPP, Accenture Accenture’s Song and Publicis Groupe are among the top 25 global agency companies by revenue according to the Ad Age Agency Report 2023.

[Marketing Report] Bob Koigi: Stepping up the war on extremist content, fake news

07-12-2021 | 12:45:00
As the world continues to deal with the proliferation of disinformation, misinformation channels, extremism and fake news, brands and the media are stepping up the resolve to tackle what has had an adverse impact on their operations and reputation.

Dentsu expands global Google Technology Practice with two leadership appointments

24-08-2021 | 12:00:00
dentsu international has appointed two senior leaders to its Global Google Technology practice; Alex Langshur will be the practice lead, with Seth Hammac appointed the practice growth lead.

[Marketing Week] Bob Koigi: Global advertising agencies market rebounds from shocks to record growth

13-07-2021 | 14:30:00
According to a report by Research and Markets, The global advertising agencies market is expected to grow from $317.63 billion in 2020 to $348.4 billion in 2021.

Dentsu Group acquires global customer experience and commerce agency LiveArea

07-07-2021 | 14:33:10
LiveArea will join Merkle, a technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group’s international business, Dentsu International.

Dentsu appoints Pauline Miller as first Chief Equity Officer for EMEA region

03-06-2021 | 14:06:58
Reporting to dentsu EMEA CEO Giulio Malegori, Miller will be part of the region’s Leadership Team and responsible for shaping and leading its DEI strategy and execution.

[Marketing Week] Bob Koigi: Marketers envision career opportunities fit for post-pandemic future

01-06-2021 | 17:10:00
As COVID-19 continues to disrupt economies, alter the way we work and redefine lifestyles, employers companies and staff are adjusting their way of work as the pandemic alters the future of work.

[Marketing Week] Bob Koigi: Content is king

11-05-2021 | 10:39:00
As marketers, advertisers and media companies look at innovative ways of packaging and disseminating content to a critical mass, they are exploring and embracing technologies and partnership to drive that agenda with impressive results.

Dentsu Aegis Network hits target of 100 per cent renewable electricity

15-09-2020 | 16:10:00
Global advertising and marketing company, Dentsu Aegis Network, has announced that it has achieved 100 per cent renewable electricity across its worldwide operations where markets allow.

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