Marketing Report


Brian Lesser appointed Global CEO of GroupM

18-07-2024 | 09:00:00
Brian spent 10 years with WPP including as CEO of GroupM in North America from 2015 to 2017. He will rejoin WPP and begin his new role with GroupM in September 2024.

WPP unveils AI-powered production studio

25-06-2024 | 10:41:16
Embedded within WPP Open, the company's intelligent marketing operating system powered by AI, Production Studio will provide access to the company’s generative AI content engine, the result of a close collaboration with NVIDIA that was announced by the two companies in May last year.

WPP and IBM launch generative AI solution targeting marketers

19-06-2024 | 13:51:06
WPP Open for B2B will help marketers solve complex B2B marketing challenges, accurately identify and engage buying groups, and improve clients’ return on investment.

WPP confirms Elon Musk as this year’s guest speaker in their Cannes Lions seminar

18-06-2024 | 08:12:01
The session, titled ‘Exploring the New Frontiers of Innovation’, will see Mark Read, CEO of WPP, in conversation with Musk.

WPP integrates Anthropic's Claude Foundational AI models into its marketing operating system

23-05-2024 | 10:06:04
Powered by AI, WPP Open delivers world-leading capabilities across the marketing process including creative, media, production and commerce, offering a range of outputs and tools tailored to the specific needs of WPP’s diverse client base.

VML merges TAXI and Wunderman Thompson Canada

16-02-2024 | 09:35:00
The move follows on the heels of a global merger between VMLY&R and Wunderman Thompson announced late last year.

WPP acquires minority stake in German creative digital marketing agency OH-SO Digital

09-02-2024 | 08:16:13
The strategic investment is part of WPP’s ongoing targeted M&A strategy which focuses on the key growth areas of commerce, experience and technology.

WPP merges communications agencies Hill & Knowlton and BCW to form Burson

30-01-2024 | 10:09:15
The merged company will become an industry-leading, full-service communications agency focused on building and protecting reputation.

WPP launches Welcome Talent initiative to diversify talent in Belgian communications industry

25-01-2024 | 07:25:00
The pioneering initiative seeks to drive sustainable change within the Belgian communications industry by inspiring entry-level talent from diverse ethnic backgrounds to explore careers in media and communications and provide guidance as they enter the field.

WPP expands its business with Telefónica in Latin America

24-01-2024 | 07:49:46
WPP’s new operating model for Telefónica will be known as the Blue Spark Partnership, providing a seamless integration of WPP expertise and resources to deliver creative and strategy for the brand across the region.

GroupM appoints Sharb Farjami CEO of North America

23-01-2024 | 10:02:00
Previously, Farjami served as North America CEO for GroupM agency Wavemaker where he played a key role in establishing Wavemaker as the leading performer in new business for GroupM in the region.

WPP inaugurates new campus in Brussels

23-11-2023 | 07:20:00
The new inspiring space is designed to foster creativity and collaboration, giving global and Belgian clients access to WPP's talent in one location.

Proximus strengthens performance marketing & innovation in partnership with WPP Group and Springbok

22-11-2023 | 09:56:00
Proximus is pleased to announce a new phase in its ongoing commitment to digital innovation and enhancing consumer experiences.

Media company Wavemaker appoints Chris Worsley as Global Performance Lead

22-11-2023 | 07:15:00
Reporting to Anna Hickey, Global Consultancy Lead and Global Client President at Wavemaker and Sargi Mann, Global Practices Leader at GroupM Nexus, Worsley will be based in London. 

WPP’s FGS Global acquires Longview acquires Canadian communications advisory firm Longview

22-11-2023 | 07:15:00
The acquisition further strengthens FGS Global’s well-established capability and expertise in strategic advisory and communications, helping clients to navigate reputational challenges.

WPP appoints Jane Geraghty as Chief Client Officer

14-11-2023 | 07:39:00
Jane is currently CEO of Landor & Fitch, WPP’s specialist brand and design consultancy, and will remain a board member of Landor & Fitch as Executive Chairman.

WPP and Sprinklr partner to bring AI-powered customer experience to global brands

08-11-2023 | 08:30:13
Together, WPP and Sprinklr will create integrated AI solutions to help global clients offer more personalised and consistent experiences to customers through Sprinklr’s customer experience management platform (Unified-CXM).

WPP appoints Lindsay Pattison as Global Chief People Officer

03-11-2023 | 09:05:47
WPP has announced the appointment of Lindsay Pattison as Global Chief People Officer, with responsibility for the company’s people strategy and operations.

WPP launches the Creative Capital Index to measure the value of creativity

20-10-2023 | 14:42:39
WPP has launched the WPP Creative Capital Index, a unique index enabling brands to assess the value of creativity to deliver tangible growth.

WPP merrges Wunderman Thompson and VMLY&R to form creative company VML

18-10-2023 | 15:49:23
WPP has announced a major evolution in its offering to clients with the merger of Wunderman Thompson and VMLY&R. The combined entity will be known as VML and will be the industry’s largest creative company.

GroupM elevates Karin Ross to lead three DACH markets 

01-09-2023 | 08:30:00
As GroupM CEO DACH, Ross will provide strategic leadership to GroupM in the three countries and will also continue to manage operations in the important market in her role as GroupM CEO Germany. Andreas Vretscha, CEO GroupM Switzerland and Austria, will report to her.