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Adam Gerhart has held several senior leadership positions across WPP, building experience in strategy, client management and global agency operations.

All six publicly listed marketing and communications (marcom) groups ended the week of 6–13 October higher. S4 Capital recorded the biggest gain, rising 9.5%.

Withey will establish common standards, tools and working practices across the three disciplines while maintaining the specialist expertise each requires.

Omnicom gained 1.3 percent, closing at $75.10. On October 1, the group was named Effectiveness Company of the Year at the IPA Effectiveness Awards 2026.

The companies will consolidate workplace, cloud, infrastructure and enterprise services under a common automated operating model.

In February 2026, Cook also became CEO of WPP Creative, overseeing a portfolio that includes VML, Ogilvy, Grey, Burson, AKQA, Landor and Design Bridge & Partners. WPP introduced the unit as part of its Elevate28 strategy.

The six funds followed by Marketing Report mostly posted losses between 15 and 22 September.

Havas was the only gainer. WPP closed virtually unchanged.

Devon’s Point integrates with WPP Open, the company’s agentic marketing platform, connecting its AI-enabled production capabilities with WPP’s creative, media and enterprise solutions.

Under the new partnership, WPP will bring together social, content, key opinion leader (KOL), commerce, media and production capabilities through an AI-powered “spoke-and-hub” structure.

The six funds tracked by Marketing Report showed a mixed performance between 8 and 15 September. WPP was the biggest gainer, rising 3.1%, during a week in which LVMH awarded its Asia-Pacific media business to Publicis.

The six companies tracked by Marketing Report moved in different directions between September 1 and 8.

Only S4 Capital and Havas declined, with S4 Capital losing more than 8% in a single week.

Four of the six funds tracked by Marketing Report closed lower on 18 August than on 11 August. Only Publicis Groupe and Omnicom held their ground.

A week after the broad correction, the board turned completely green: all six tracked marcom companies ended the week of 4 to 11 August higher.

WPP maintained its full-year guidance, expecting revenue less pass-through costs to decline by low to mid-single digits in the second half and a headline operating margin of 12 to 13 per cent.

As WPP rolls out its Elevate28 transformation strategy, Druguet is leading the integration of creativity, consulting, technology and AI into a simpler, client-focused model.

Omnicom was the biggest decliner, falling more than 5% after disappointing second-quarter profitability.

The agency will develop a full-funnel media strategy that combines data, technology and creative planning to strengthen consumer engagement and support SharkNinja APAC's growth objectives in India.

Based on those findings, Landor repositioned the brand around the promise of providing "the gas that warms your home with the service that warms your soul."

Kily develops AI agents that automate commerce functions including product listings, pricing and advertising across multiple digital commerce platforms.