Marketing Report
Disney launches global products celebrating 90 years of Donald Duck

Disney launches global products celebrating 90 years of Donald Duck

To kick off the months long celebration of 90 years of Donald Duck, Disney is collaborating with industry-leading brands to launch dozens of stylish new products and collections.

From global brands such as Adidas, ASOS, Citizen, Disney Store, Funko, and Pandora as well as North American brands like Baublebar, BoxLunch, Hot Topic, Loungefly and RSVLTS, fans can now shop the array of products featuring Donald Duck in time for Mickey & Friends to celebrate Donald Duck's 90-year milestone in June with more to be revealed.

Donald Duck, the lovable and hilariously temperamental character created by Walt Disney, has become one of the world's most recognizable characters since his debut in 1934. Storytelling for Donald Duck has continued to expand over the past 90 years, from screens big and small to Main Street, U.S.A., where he greets millions of guests visiting Disney Parks around the world.

Donald's popularity and accomplishments both on and off screen have also earned him numerous accolades, including a star on the legendary Hollywood Walk of Fame and his webbed footprints immortalized in cement outside the famed Chinese Theatre in Hollywood. There is so much to celebrate, and more information about Donald Duck's 90th celebration will be shared soon.

Liz Shortreed, Senior Vice President, Disney Global Softlines and Global Brand Strategy: "Donald Duck's relatable and endearing frustrations with everyday life have made him one of the world's most famous personalities, so we knew we had to make sure to celebrate him in a big way. We are thrilled to collaborate with some of retail's biggest brands to bring fans an array of Donald Duck products like never before."

www.disneyinternational.com

 

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